Demand Generation and Business Development Specialist - EnlivenHealth

Omnicell · Fort Worth

EnlivenHealth, an Omnicell company is seeking a Demand Generation & Business Development Specialist to support digital demand generation across the prospect and customer journey.

This role is a versatile, execution-oriented contributor who helps turn business priorities into coordinated digital programs that build awareness, generate and nurture leads, support sales conversations, and strengthen engagement with prospects and customers. The Specialist will work across social media, website content, email campaigns, webinars, case studies, public relations, events, and sales enablement materials.

The ideal candidate is a self-starter with strong writing and project-management skills who can move work forward independently, manage multiple priorities, and collaborate effectively across Sales, Customer Success, Digital Experience, Sales Enablment, Product, Solution Sales and other teams.

The Demand Generation & Business Development Specialist’s role is to:

Execute digital demand-generation programs that increase awareness, engagement, lead generation, and progression through the buyer journey.
Create, publish, and maintain clear, audience-relevant content across digital channels and campaign touchpoints.
Partner with Sales Enablement to support Sales and Customer Success with timely, accurate, and compelling content, campaigns, events, and enablement resources.

The Demand Generation & Business Development Specialist will report to the Senior Manager, Digital Experience & Value Realization.

Responsibilities

The Demand Generation & Business Development Specialist will coordinate and execute a broad range of digital demand generation activities. The role requires strong attention to detail, sound judgment, responsiveness, and the ability to independently manage work from intake through completion.

Plan, create, schedule, and publish social media content that supports company, solution, customer, event, thought-leadership, and demand-generation priorities.
Draft, edit, and coordinate blog posts, articles, landing-page copy, email copy, social posts, event communications, and other content for prospect and customer audiences.
Execute prospecting, lead-generation, nurture, and event-promotion email campaigns in partnership with Sales, Customer Success, Solution Sales, Sales Enablement, and other stakeholders.
Coordinate webinars and virtual events for prospects and customers, including topic development, speaker coordination, registration pages, promotional communications, reminders, dry runs, attendee follow-up coordianation, and performance reporting.
Maintain and update website content, including pages, blogs, event listings, resources, links, forms, and basic search-engine-optimization elements; coordinate more complex changes through the appropriate web or technology partners.
Support the development of customer case studies, testimonials, success stories, and other proof-point assets by identifying opportunities, coordinating approvals, organizing interviews, and managing content through review and publication.
Support public-relations activities, including identifying relevant opportunities, coordinating inputs, preparing draft content, organizing approvals, and maintaining related calendars and trackers.
Support conferences, trade shows, customer events, and other field activities by coordinating promotional content, registration communications, logistics, materials, follow-up, and lead handoff.
Collaborate with Sales Enablement to maintain and update sales materials such as email templates, one-pagers, talking points, presentations, campaign briefs, event follow-up resources, and customer-facing content in partnership with Sales and Customer Success.
Coordinate campaign and content requests across stakeholders, clarify objectives and audiences, establish timelines, track dependencies, and communicate status, risks, and next steps.
Support lead capture, routing, follow-up, and data-quality processes in coordination with Sales and Customer Success; ensure campaign and event outcomes are documented and handed off appropriately.
Monitor engagement, registration, response, website, social, and lead-generation metrics; summarize results, identify opportunities for improvement, and recommend practical next steps.
Apply approved messaging, brand standards, review processes, and compliance requirements to all published and customer-facing content.
Maintain content calendars, campaign trackers, asset libraries, event records, and other documentation needed for repeatable execution and team visibility.
Identify process improvements, reusable templates, and scalable ways to improve the consistency, speed, and effectiveness of demand-generation and enablement work.
Perform other related duties and support special projects as assigned.

Required Knowledge and Skills

Strong written and verbal communication skills, including the ability to write clearly for prospect, customer, sales, and internal audiences.
Demonstrated ability to create, edit, proofread, and adapt content for multiple channels and audiences.
Working knowledge of digital demand generation, email campaigns, social media, website content, webinars, and events.
Strong project coordination and organizational skills, with the ability to manage multiple deadlines, requests, stakeholders, and levels of urgency.
Self-starter mindset with the ability to take ownership, identify what needs to be done, and move work forward with limited direction.
Proficiency with Microsoft Office, presentation tools, and collaboration platforms.
Experience using CRM, marketing-automation, email, website-content-management, social-media, webinar, and analytics platforms.
Ability to use basic campaign and engagement data to assess performance, identify trends, and recommend adjustments.
Strong attention to detail and commitment to accuracy, quality, brand consistency, and timely follow-through.
Ability to collaborate effectively with Sales, Customer Success, Product, Solution Sales, Sales Enablement, and external partners.
Ability to receive feedback, manage review cycles, and incorporate input while maintaining momentum.
Practical problem-solving skills and sound judgment in a fast-paced, evolving environment.

Basic Qualifications

Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Business, or a related field.
2+ years of relevant professional experience in digital marketing, demand generation, content, communications, events, or a related function.
Demonstrated experience executing digital content, email, social media, website, webinar, event, or lead-generation activities.
Demonstrated ability to manage projects or campaigns from planning through execution, follow-up, and reporting.
Track record of dependable performance, strong follow-through, and measurable contribution to team or business objectives.

Preferred Knowledge and Skills

Experience in healthcare technology, pharmacy, SaaS, B2B, or another complex, regulated, or customer-centric environment.
Experience with Salesforce, Pardot, or comparable CRM and marketing-automation platforms.
Experience with Webflow or website content-management systems, email marketing tools, social scheduling tools, Goldcast or webinar platforms, and Google Anlaytics or other web and campaign analytics.
Experience supporting case studies, customer references, testimonials, public relations, media relations, or thought-leadership content.
Familiarity with search-engine optimization, campaign tracking, UTM conventions, lead lifecycle management, and marketing or sales funnel metrics.
Basic experience with content design, presentation layout, or visual-content tools.
Demonstrated ability to work effectively in an ambiguous environment and balance strategic context with hands-on execution.

Work Conditions

Travel up to 25% of time
Working out of a home-based office
Occasional work outside standard business hours may be required to support webinars, events, or time-sensitive communications.

Since 1992, Omnicell has been committed to transforming pharmacy care through outcomes-centric innovation designed to optimize clinical and business outcomes across all settings of care. We strive to be the healthcare provider’s most trusted partner by our guiding promise of “Outcomes. Defined and Delivered.”  

Our comprehensive portfolio of robotics, smart devices, intelligent software, and expert services is helping healthcare facilities worldwide to improve business and clinical outcomes as they move closer to the industry vision of the Autonomous Pharmacy. 

Our guiding principles inform everything we do: 

As Passionate Transformers, we find a better way to innovate relentlessly. 
Being Mission Driven, we consistently deliver on our promises. 
Our Entrepreneurial spirit makes the most of EVERY opportunity for innovation. 
Understanding that Relationships Matter creates synergies that yield the greatest benefits for all.
Intellectually Curious, eager to think deeper to learn and improve.
In Doing the Right Thing, we lead by example in ALL we do.

We are deeply committed to Environmental, Social, and Governance (ESG) initiatives. Our ESG efforts focus on creating an inclusive culture and a healthier world. This includes our Employee Impact Groups, which foster inclusion and belonging, as well as our learning and well-being programs that support personal and professional growth. We also prioritize sustainability in our operations, aiming to reduce our environmental footprint and promote responsible business practices. Join us in transforming the pharmacy care delivery model, making patient care safer and smarter for all.

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