Content Operations & Production Assistant
Palette Media · New York City
About Us
This role will work with a fast-growing digital media company focused on creating authentic, entertaining, and heartwarming short-form video content. Their portfolio of channels reaches millions of people across Instagram, TikTok, Facebook, and other social platforms.
We're looking for a highly organized, proactive, and social-media-savvy Content Operations & Production Assistant to support their growing team.
This is a hands-on role that combines social media management, content production, administrative support, and project coordination. The ideal candidate is someone who thrives in a fast-paced creative environment, enjoys wearing multiple hats, and takes pride in keeping things running smoothly.
Responsibilities
1. Social Media Publishing & Scheduling
Manage daily publishing and scheduling across social media accounts, including Instagram, TikTok, Snapchat, Facebook, and YouTube.
Ensure content is posted accurately and on time across all platforms.
Prepare and review captions, thumbnails, tags, collaborator invitations, and other publishing details.
Maintain and update content calendars across four brands.
Coordinate with editors and team members to ensure content is ready for publication.
Monitor published posts and troubleshoot any publishing issues.
Ensure sponsored content is published according to campaign requirements and deadlines.
2. Community Management & Engagement
Manage daily community engagement across four social media brands.
Proactively comment on relevant posts from creators, brands, and other accounts to increase visibility and engagement.
Respond to comments on content in each brand's established voice.
Identify trending conversations and opportunities for meaningful engagement.
Monitor audience feedback and flag notable comments, questions, or concerns.
Help strengthen relationships with online communities through consistent, thoughtful engagement.
3. Content Production & Filming
Assist with on-the-street filming and interviews throughout New York City.
Support interviewers and production teams with equipment setup, audio checks, and filming logistics.
Help identify and approach potential interview subjects when needed.
Coordinate filming schedules, locations, and production needs.
Assist with organizing, labeling, and uploading raw footage after shoots.
Help troubleshoot basic production issues to ensure filming runs smoothly.
Provide general hands-on support during shoots and special productions.
4. Reporting, Analytics & Administrative Support
Collect, organize, and maintain social media performance data across all accounts.
Track key metrics including views, engagement, follower growth, and content performance.
Prepare regular performance reports and summaries for internal use, brand partners, and sponsors.
Compile statistics and insights for sponsorship proposals, campaign recaps, and business presentations.
Maintain accurate spreadsheets, trackers, and reporting documents.
Assist with general administrative tasks and special projects as needed.
5. Communication & Project Coordination
Help coordinate communication between internal team members, freelancers, interviewers, editors, and external partners.
Serve as a point of contact to ensure projects and deliverables move forward efficiently.
Follow up on outstanding tasks, deadlines, and requests to ensure nothing falls through the cracks.
Assist with scheduling shoots, meetings, and other production-related activities.
Track project progress and proactively flag delays or issues.
Help ensure all parties have the information, assets, and resources needed to complete their work.
Support day-to-day coordination across multiple brands and business initiatives.
Qualifications
Required
Strong familiarity with Instagram, TikTok, Facebook, and short-form video content.
Excellent organizational skills and strong attention to detail.
Strong written and verbal communication skills.
Ability to manage multiple projects, deadlines, and responsibilities simultaneously.
Proactive, dependable, and comfortable working independently.
Comfortable working on the streets of NYC and interacting with people.
Proficiency with Google Workspace, including Google Sheets, Docs, and Drive.
Willingness to learn new tools, systems, and workflows.
Ability to work full-time in person in New York City.
Preferred
Previous experience in social media management, content production, or a related role.
Experience managing or publishing content across multiple social media accounts.
Familiarity with social media analytics and reporting.
Basic knowledge of video production equipment and filming techniques.
Experience coordinating projects or working with creative teams.
Familiarity with content scheduling and project management tools.
What We're Looking For
We're looking for someone who is:
Proactive: Anticipates needs, takes initiative, and doesn't wait to be told what to do.
Organized: Keeps track of multiple moving pieces and ensures nothing falls through the cracks.
Detail-Oriented: Understands that small details matter, especially when managing content across multiple accounts.
Resourceful: Can solve problems independently and figure things out when challenges arise.
Adaptable: Comfortable switching between creative, administrative, and operational responsibilities.
Collaborative: Communicates clearly and works well with different personalities and teams.
Social-Media-Savvy: Genuinely understands internet culture, social platforms, and what makes content engaging.
What Success Looks Like
Content is consistently published accurately and on schedule across all accounts.
Social media communities receive consistent, thoughtful engagement.
Filming days are organized, efficient, and well-supported.
Performance statistics and reports are accurate, organized, and readily available.
Communication between team members and external partners runs smoothly.
Projects stay on track, deadlines are met, and outstanding tasks are proactively followed up on.
Leadership can spend less time managing day-to-day logistics and more time focusing on creative direction and growing the business.
Why Join Us?
Work directly with a fast-growing digital media company reaching millions of people worldwide.
Gain hands-on experience across content production, social media operations, and brand partnerships.
Be part of a small, creative, entrepreneurial team.
Work on content that reaches and connects with people around the world.
Opportunity to take on more responsibility and grow with the company.