Director, Global Brand Marketing (Hybrid Role - New York)
Olaplex · New York City · $160,000–$180,000 (stated in the posting)
OLAPLEX, a category-defining leader in prestige hair care, continuously seeks talented individuals to join in our mission to transform foundational hair health and deliver great hair days today, tomorrow, and for years to come.
As the original bond builder, we are dedicated to fostering a culture that celebrates the bonds within our teams. OLAPLEX elevates individuals from all backgrounds with the belief that together we can unlock the full potential of science to extend the health, life, and beauty of hair for all.
About the Role:
The Director, Global Brand Marketing – Wash Care is a strategic leader responsible for the end-to-end category management of Olaplex’s most foundational and high-volume product portfolios. This role bridges the gap between high-level brand vision and tactical execution, overseeing the strategic roadmap for our core wash care range.
Reporting to the VP, Global Brand Marketing, the Director serves as the primary architect for category-specific growth, ensuring that scientific innovation is translated into market-leading storytelling. This leader manages a direct report and collaborates across the organization to drive global relevance, commercial performance, and long-term loyalty within these critical categories.
Global Brand & Category Leadership
- Strategic Roadmap: Define and drive the multi-year global strategy for the Wash Care categories, ensuring alignment with Olaplex’s overarching master brand goals and financial targets
- Portfolio Stewardship: Lead the lifecycle management of core franchises (e.g., No.4, No.5) while expanding the portfolio through targeted innovation
- Innovation Pipeline: Act as the lead marketing partner for R&D and Product Development to influence the three-year innovation pipeline, ensuring future launches are rooted in consumer insights and white-space opportunities
- Positioning & Claims: Lead the development of sophisticated product positioning and competitive claim substantiation, ensuring every product in the portfolio maintains a clear, science-backed "reason to believe
Global Campaign Leadership & Execution
- Campaign Architecture: Lead the creation of 360-degree global category campaigns, ensuring a balance between scientific authority and emotional resonance to drive both brand equity and conversion
- Messaging Frameworks: Oversee the development of global messaging hierarchies that translate seamlessly across retail, professional, and digital channels while maintaining brand consistency
- Cross-Functional Orchestration: Drive alignment between Creative, Media, Education, and Communications to ensure category launches are cohesive and high-performing
- Global Toolkits: Oversee the delivery of best-in-class global marketing toolkits, empowering regional teams (North America and International) to execute with excellence and local relevance
Innovation & Commercial Integration
- Upstream Partnership: Collaborate with Innovation and R&D at the concept and feasibility stage to influence the innovation roadmap and ensure consumer, stylist, and competitive insights inform development priorities
- Commercial Planning: Partner with Sales, Finance and Global Operations to ensure franchise health, launch timing, and portfolio priorities align with business and channel strategies
- Lifecycle Management: Oversee post-launch performance reviews, ensuring key learnings inform future product, campaign, and content development
Commercial Intelligence & Business Accountability
- Performance Accountability: Monitor and report on category KPIs, including market share, brand health, and sell-through data, providing strategic optimizations and business cases to senior leadership
- Consumer Understanding: Leverage research and insights to inform category strategy, messaging evolution, and content frameworks that resonate across generations and regions
- Performance Analysis: Partner with Media, Commercial, and Finance to translate marketing performance data into actionable business and creative optimizations
- Market Trends: Maintain deep expertise in the prestige hair care landscape, identifying emerging trends in hair health and texture to keep Olaplex at the forefront of the industry
- Budget Management: Strategic oversight of category-specific marketing budgets, ensuring ROI-driven resource allocation across product launches and evergreen support
Leadership & Team Development
- People Leadership: Directly manage and mentor the Global Brand Marketing Manager, fostering a high-performance culture focused on accountability, strategic thinking, and professional growth
- Operational Excellence: Partner with Marketing Operations to streamline internal workflows and campaign stage-gates, ensuring efficient delivery of category milestones
- Cross-Functional Liaison: Serve as a key senior point of contact for regional leads, ensuring global category strategies meet the needs of diverse local markets
About You:
- 10+ years of progressive marketing experience, with a significant background in prestige beauty, hair care, or personal care
- Proven Category Expert: Demonstrated success in managing complex product portfolios and leading high-impact global marketing campaigns
- Strategic & Analytical: Ability to synthesize complex scientific data and consumer insights into a compelling, easy-to-understand brand narrative
- Inspirational Leader: Exceptional ability to influence cross-functional partners and lead a team through complex, fast-paced projects with a solutions-oriented mindset
- Operational Rigor: Strong commercial acumen with a "roll-up-your-sleeves" approach to execution and budget management
- NYC-based, hybrid role
We'd love to have you apply, even if you don't feel you meet every single requirement. What's most important to us is finding authentic and accountable people who feel connected to our mission and values, not just candidates who check off all the boxes. We are looking for someone who will bring all their expertise, learn, and grow with us.
Our Total Rewards:
The annual base pay for this position is $160,000 - $180,000 with eligibility for an annual bonus. The actual base pay will vary based on factors such as qualifications, years of relevant experience, skill level, functional expertise, certificates or other professional licenses held and geographic location.
- Competitive compensation
- Work/Life Balance: Flexible paid time off, 11 paid holidays, and flexible work schedules
- Wellness: Company Contribution to Medical, Dental, and Vision Insurance for Employees and their Families, Company Paid Employee Life Insurance, Optional additional Life Insurance, and Short and Long-Term Disability Coverage Options
- Parental Leave: Up to 18 weeks for birthing-parents and up to 10 weeks for non-birthing new parents
- Financial Well-being: Roth and 401k plans: 100% match up to the first 4% and is immediately vested
- Professional Development Reimbursement Program: Career development is as important to us as we know it is to you!
- Our culture has an “attitude of gratitude” and a shared passion for our brand. Join our Bond Builder DEI committee to play a role celebrating DEI at OLAPLEX
- Products: Twenty (20) free products per year, plus a friends and family discount
Our Commitment to Diversity, Equity, and Inclusion:
Our mission is to create a culture that celebrates our bonds by embracing, elevating, and empowering individuals from all backgrounds.
OLAPLEX is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state or federal law or local ordinance.