Digital Communications Ecosystem Professional
Siemens
- Digital Communications Ecosystem Professional
- Job ID
- 526410
- Posted since
- 19-Oct-2026
- Organization
- Marketing & Communications
- Field of work
- Communications
- Company
- Siemens, S.A. de C.V.
- Experience level
- Mid-level Professional
- Job type
- Full-time
- Work mode
- Hybrid (Remote/Office)
- Employment type
- Permanent
- Any Siemens location in
- Ciudad de Mexico - Mexico
- Estado de Mexico - Mexico
Change the future with us!
We are looking for dedicated and talented people who tackle ever-changing challenges, customer needs, and questions from colleagues with clever concepts and creativity. We embrace change and work with curious minds re-inventing the future of work. Join us and let us focus together on what’s truly important: making lives better with new ideas and the latest technology around the world.
Role purpose
Shape, execute and continuously optimize the regional digital communications ecosystem, connecting websites, social media, integrated campaigns, demand activation, digital content and live digital experiences. Translate business and Marketing & Communications priorities into consistent, innovative and measurable internal and external experiences that strengthen Siemens positioning, engage audiences and contribute to business impact.
Position in the organization
Part of the integrated Marketing & Communications organization, operating at the intersection of brand, content, digital experience, campaigns and demand. Collaborates with regional and business MC teams, Sales, global Digital Experience and Demand Center teams, subject-matter experts, agencies and production partners.
Key responsibilities
1. Digital ecosystem and website
- Orchestrate regional digital presence across corporate websites, landing pages and relevant touchpoints, within global platform governance.
- Coordinate content creation, localization, publication, maintenance and continuous optimization.
- Ensure consistent messaging, accessibility, discoverability, SEO and effective customer journeys.
- Coordinate with global Digital Experience teams and business stakeholders; monitor website engagement and conversion.
2. Social media ecosystem
- Coordinate regional social media strategy, governance, editorial calendar and channel activation.
- Develop, curate, publish and optimize organic content; coordinate paid amplification where applicable.
- Lead social listening, community monitoring, channel analytics and actionable performance improvements.
- Enable executive positioning, employee advocacy and employee digital activation.
- Ensure compliance with Siemens brand, social media and business conduct guidelines.
3. Integrated marketing campaigns
- Translate business, audience and vertical priorities into integrated digital campaign plans with objectives, audiences, assets, budgets, timelines and measurement.
- Connect global campaigns with regional and local opportunities and coordinate execution across website, social, email, paid media and digital events.
- Align MC, businesses, Sales and supporting teams while following campaign governance.
- Test new creative approaches and formats to improve relevance, reach and conversion.
4. Demand generation and lead management
- Support demand-generation programs linked to business and vertical priorities, connecting awareness with measurable conversion opportunities.
- Coordinate campaign architecture, lead capture, nurturing touchpoints and handover requirements with relevant partners.
- Partner with Sales and business MC teams to align digital activity with commercial priorities.
- Leverage global Demand Center capabilities and processes; contribute to attribution and funnel analysis where data is available.
5. Digital events, webinars and live production
- Own end-to-end planning, coordination, production and execution of regional webinars, live streams, virtual town halls and hybrid digital experiences for internal and external audiences.
- Lead technical and audiovisual production, coordinating streaming platforms, production tools, internal stakeholders and external suppliers.
- Manage run of show, speaker briefings, rehearsals, technical checks, live broadcasting, troubleshooting, recording and postproduction.
- Coordinate presentations, videos, motion graphics, virtual backgrounds and multimedia assets to ensure a high-quality, accessible and on-brand audience experience.
- Manage promotion, registration, attendee communications, live engagement, follow-up activation and post-event content distribution.
- Integrate digital events into communications, employee engagement, campaign and demand-generation objectives as relevant.
- Manage production timelines, budgets, quality and vendor delivery; monitor registration, attendance, engagement, technical reliability and follow-up performance.
- Innovate and scale reusable digital event formats, workflows and recorded content across the region.
6. Content, digital storytelling and format innovation
- Translate strategic narratives and business priorities into compelling, channel-relevant content and digital storytelling.
- Coordinate development, localization, adaptation and reuse of assets, maintaining Siemens tone, visual identity and editorial quality.
- Identify, pilot and scale innovative formats such as short-form video, interactive content, multimedia storytelling, live content and personalized digital experiences.
- Explore AI-enabled tools responsibly for content creation, production, personalization and workflow efficiency, consistent with Siemens governance.
- Collaborate with Communications, Brand, business MC teams and agencies to scale global content with local relevance.
7. Analytics, performance and optimization
- Define and monitor KPIs across websites, social media, campaigns, content and digital events.
- Develop dashboards and concise performance reports covering audience insights, engagement, discoverability, conversion and campaign contribution.
- Translate data into concrete content, channel, format and journey optimization actions.
- Apply experimenta