Regional Display Solutions BDM - Retail

Samsung Electronics America · Singapore

Position Summary

As a Regional Display Solutions Business Development Manager, you will drive B2B sales and business development for Samsung Display Solutions, with a primary focus on Retail across Singapore and Southeast Asia & Oceania (SEAO).

Based in Singapore, you will develop new customer opportunities, build strategic partnerships and drive the adoption of Samsung’s display and signage solutions. Working closely with local sales teams, regional subsidiaries and technology partners, you will expand Samsung’s presence in retail markets and develop opportunities that can be scaled across the region, with Government and Corporate markets as secondary areas of focus.

Role and Responsibilities

Regional Business Development

Drive business development for Samsung Display Solutions across Singapore and SEAO, focusing on Retail as the primary vertical while developing opportunities in Government and Corporate markets.
Identify strategic accounts, emerging trends, new use cases and growth opportunities, particularly within retail chains, F&B/QSR, convenience, fashion, luxury, shopping malls and other multi-site retail environments.
Develop regional and multi-country customer opportunities, building scalable business models and replicating successful solutions across subsidiaries to accelerate market expansion.
Engage customers and key decision-makers to understand business needs, identify opportunities and position Samsung’s display and signage solutions.

Customer Engagement & Solution Development

Build relationships with retail customers, particularly IT and technical stakeholders, to understand their requirements and influence solution design, specifications and tenders.
Develop integrated solutions combining Samsung Display hardware, VXT and other Samsung software platforms and services with complementary third-party technologies.
Translate customer requirements into differentiated solution propositions that address business needs and strengthen Samsung’s competitive position.
Work with technical teams and partners to develop suitable solutions, communicate key technical concepts and address customer requirements.

Partner Ecosystem & Sales Collaboration

Build and activate a regional ecosystem of system integrators (SIs), value-added resellers (VARs), independent software vendors (ISVs), consultants and technology partners.
Identify partnership opportunities that expand routes to market, strengthen solution capabilities and generate new business.
Work closely with country sales, product, technical and support teams to convert business development initiatives into qualified opportunities, sales pipeline and commercial wins.
Ensure clear ownership and effective handover to local sales teams to support opportunity progression and execution across markets.
Provide business development support for strategic Singapore customers and projects while contributing to broader regional growth initiatives.

Business Performance & Pipeline Management

Track regional business development performance, including pipeline growth, strategic account development, partner-generated opportunities, specification and tender wins, cross-country expansion and revenue conversion.
Monitor opportunity progress, identify barriers to conversion and work with relevant stakeholders to drive commercial outcomes.
Share market insights, customer feedback and successful use cases across subsidiaries to strengthen regional business development effectiveness.

Skills and Qualifications

Bachelor’s or Master’s degree in Business, Marketing, Information Technology, Engineering or a related discipline.
8-10 years of experience in B2B business development, enterprise sales or solution sales, ideally within digital signage, commercial displays or related technology solutions.
Experience working with system integrators (SIs), signage resellers or solution providers, preferably with an established network among retail customers.
Strong understanding of retail customer requirements, particularly when engaging IT and technical decision-makers on display and signage solutions.
Practical familiarity with basic IT and connectivity concepts, such as wiring, USB, Wi-Fi and device configuration.
Experience developing new customer accounts and managing opportunities from initial engagement through pipeline development and commercial conversion.
Experience managing regional or multi-country opportunities and collaborating with local sales teams is an advantage.
Familiarity with digital signage, commercial displays, LED, enterprise AV, SaaS/content management systems (CMS) and related technology solutions.
Experience developing partner ecosystems and integrated hardware, software, cloud and service propositions.
Experience in Government/Public Sector and/or Corporate/Enterprise markets is an advantage.

Key Competencies

Strong commercial acumen and strategic thinking, with the ability to identify opportunities and develop customer-focused solutions.
Strong communication, presentation, negotiation and stakeholder management skills, including the ability to engage retail IT stakeholders and senior decision-makers.
Ability to influence solution specifications, navigate complex tenders and build long-term customer and partner relationships.
Ability to work independently and influence subsidiaries and cross-functional stakeholders without direct reporting authority.
Collaborative and results-oriented, with strong ownership of opportunity development and commercial outcomes.
Willingness to travel as required.

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