Product Marketing Manager, Vice President - Financial Products and Tools

JPMorgan Chase · New York City

Apply on the company website

Shape the future of how customers manage their money and build financial well-being. As a Product Marketing Manager for Financial Products and Tools, you'll translate customer and market insights into clear positioning and go-to-market strategies for products customers rely on every day—moving money, paying bills, and running their businesses—turning complex payment choices into simple, secure, and seamless experiences.

As a Product Marketing Manager for Financial Payment Products on the Engagement and Product Marketing Team, you'll define and execute go-to-market strategy—turning customer insights and performance data into clear positioning, campaigns, and enablement that drive adoption and ongoing engagement. You'll partner closely with Product to sharpen the value proposition, bring new products and capabilities to market, and continuously optimize the end-to-end customer experience. This work ensures customer needs drive decisions and that every customer interaction is accountable to outcomes that drive retention and satisfaction. If you're a strategic, data-driven marketer who thrives at the intersection of customer insight and business impact, this role is for you.

Job responsibilities

• Own the Financial Products & Tools customer journey and drive key performance indicators aligned to business goals across customer segments
• Define product strategy, target customer definition, and jobs to be done to sharpen market positioning and drive measurable outcomes
• Translate consumer insights into product marketing opportunities and influence roadmap prioritization in partnership with Product teams
• Lead go-to-market strategy and execution for both new and existing products and features, shaping positioning, messaging narrative, and end-to-end launch plans
• Orchestrate channel strategies across owned, paid, and earned channels; set budgets and define success metrics to maximize reach and impact
• Drive cross-functional teams delivering marketing across the full customer journey—from awareness and consideration through ongoing engagement and retention
• Partner with Product, Research, Analytics, and Field teams to scope and deliver experience improvements that meet customer needs
• Track performance and engagement metrics and communicate progress to leadership and partner teams through concise, data-backed storytelling
• Conduct competitive and market analyses to sharpen differentiation and inform positioning strategies
• Act as a change agent, driving product and marketing transformation and innovation across the organization

Required qualifications, capabilities, and skills

• Formal training or certification on Product Marketing concepts and 7+ years applied experience
• Proven track record of developing data-driven strategies and leading high-impact campaigns that deliver measurable results in financial services
• Compelling storyteller who clearly communicates strategy, decisions, and measurable results to both team members and executive stakeholders
• Demonstrated ability to think strategically and holistically, considering impacts beyond individual initiatives
• Strong analytical and problem-solving skills with the ability to translate data into actionable marketing strategies
• Proven ability to lead and influence cross-functional teams in a highly matrixed organization, driving results through collaboration
• Experience managing stakeholder communications and executive updates with clarity and precision
• Demonstrated curiosity and commitment to continuous improvement, testing, and innovation

Preferred qualifications, capabilities, and skills

• Bachelor's degree in Marketing, Advertising, Communications, Digital/Technology, or Business
• Experience managing multiple initiatives simultaneously within tight deadlines while maintaining attention to detail
• Skilled at working in a fast-paced environment with continuously evolving priorities
• Highly proficient in Microsoft Excel and PowerPoint for data analysis and executive-level presentations
• Proven ability to take initiative, influence others, and achieve results without direct authority

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

More jobs at JPMorgan Chase · Marketing & Comms jobs in New York