Product Strategy Lead, Vice President, Co-brand Card

JPMorgan Chase · Wilmington

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As a Vice President Product Strategy in the Co-Branded Card Product Team, you will lead the development of new and enhanced benefits across a co-branded credit card portfolio. You will partner with technology teams to deliver customer-facing features, collaborate with an external agency to shape campaign creative, and work with the airline partner to plan and prioritize future product updates.

Job responsibilities

• Lead the strategy and delivery of new benefits and enhancements across a co-branded credit card portfolio
• Partner with technology teams to define requirements, prioritize work, and drive customer-facing features to release
• Develop marketing benefits copy and supporting terms and footnotes in partnership with legal, compliance, and brand review teams
• Create clear creative briefs and manage agency relationships to produce campaign and customer education assets
• Drive program and stakeholder management by maintaining trackers, managing timelines, and delivering clear updates to leadership
• Translate data and insights into strategic recommendations, highlighting key takeaways and trade-offs for decisions
• Partner with finance and analytics teams to build business cases for product enhancements and upgrade campaigns, including assumptions and impact sizing
• Support customer education content such as frequently asked questions and feature explainers to improve understanding and adoption
• Operate effectively in an agile environment by balancing competing priorities, removing blockers, and delivering against deadlines
• Collaborate with the airline partner to plan and prioritize future product refreshes and roadmap opportunities

Required qualifications, capabilities, and skills

• 5 years of experience in product strategy, marketing, brand management, or partnerships within credit cards, payments, loyalty, or a related industry
• Demonstrated ability to manage multiple initiatives and timelines while maintaining strong attention to detail
• Experience influencing stakeholders and driving outcomes in a highly matrixed organization
• Experience translating marketing objectives into clear creative briefs and managing external agencies or vendors
• Ability to develop customer-facing benefit messaging, including supporting terms and footnotes, with strong governance discipline
• Strong written and verbal communication skills, including synthesizing data into clear recommendations for leaders
• Analytical mindset with experience building or supporting business cases for product or campaign enhancements
• Comfort working in an agile delivery environment with competing priorities
• Bachelor’s degree or equivalent experience

Preferred qualifications, capabilities, and skills

• Experience supporting a co-branded credit card program and/or partnership with a large consumer brand
• Experience developing customer education content that simplifies complex product features
• Experience partnering with finance and analytics teams to evaluate performance and refine assumptions over time
• Demonstrated people leadership or leadership of cross-functional workstreams

Applicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time. Final job grade level and corporate title will be determined at time of offer and may differ from this posting.

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

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