Promotion Marketing Senior Manager
JD.com · London
Who We Are
Joybuy is JD.com’s dedicated retail platform for Europe, offering products across a wide range of categories. Operating across the UK, Netherlands, Germany, France, Belgium and Luxembourg, we’re building the future of retail through smart systems, bold ideas, and a customer-first mindset. Backed by JD.com, also known as JINGDONG, and its trusted global technology and supply chain ecosystem, we deliver a shopping experience that is speedy, reliable, and genuinely enjoyable. If you’re ready to make a difference, bring your talent and grow with us. Don’t just buy, Joybuy.
Learn more about who we are and what we do: https://about.joybuy.com/about/
What We Offer
Joining Joybuy means becoming part of a business where people, innovation, and impact work together to shape the future of cross-border e-commerce. You’ll contribute to smart supply chains, efficient logistics, and meaningful projects that drive real customer value. With a competitive salary, great office locations, and a supportive, people-first culture, you’ll have the space to grow your career, learn from talented colleagues, and make a genuine impact in a fast-expanding international business.
About The Team
You’ll be joining the Joybuy team, which values collaboration, ownership, and a commitment to delivering high-quality results in a fast-paced, dynamic environment.
About the Role
We are looking for a Senior Manager – Major Promotions Campaigns to lead the planning and execution of Joybuy's largest commercial moments across Europe.
From Black Friday and Christmas to Back to School, Chinese New Year and UEFA activations, you will be responsible for turning commercial strategy into flawless execution across multiple European markets.
Working at the intersection of Merchandising, Marketing, Procurement and Country Operations, you will orchestrate every aspect of major campaigns, from product selection and promotional mechanics to execution, performance tracking and post-campaign optimisation.
This is a highly visible role combining commercial thinking, project leadership and operational excellence within one of the world's largest e-commerce companies.
The team
We're a small, fast-moving team operating across the UK, Germany, France, and the Netherlands, with plans to expand further. If you want to build something from the ground up, this is your chance.
What You will Do
- Lead pan-European major promotions events: Own the end-to-end planning and execution of Joybuy's major commercial campaigns across Europe, ensuring successful delivery against sales and business objectives.
- Drive campaign merchandising strategy: Partner with local merchandising teams, cross-border procurement and country operations to define product selection, Hero SKUs, pricing, inventory readiness and promotional mechanics.
- Develop promotional frameworks: Design and optimise commercial mechanics including flash sales, bundles, coupons, tiered promotions and other initiatives to maximise customer engagement and commercial performance.
- Coordinate cross-functional execution: Act as the central PMO for major campaigns, tracking milestones, identifying risks and blockers, escalating decisions, and ensuring accountability across teams.
- Manage campaign performance: Monitor campaign KPIs in real time, identify optimisation opportunities and translate insights into recommendations for future commercial events.
- Drive operational excellence: Establish clear project governance, manage timelines, identify risks early and ensure seamless execution across multiple European markets.
- Leverage AI and data: Use AI and data-driven insights to improve campaign planning, reporting, performance monitoring and operational efficiency.
What We're Looking For
Essential:
- 5-10 years in promotion & campaign marketing (flash sales, seasonal promotions, key campaign moments), preferably at a retailer, marketplace, or digital-first brand
- Proven ownership of traffic, conversion & sales outcomes through targeted campaigns
- Experience delivering large-scale campaigns (Black Friday, Christmas, or equivalent) end-to-end — not just supporting, but owning
- Strong cross-functional coordination skills: able to align multiple teams (merchandising, procurement, operations, marketing) around a shared plan
- Deep local insight into UK/European consumer behaviour, retail seasonality, and e-commerce trends
- Comfortable with ambiguity and fast decision-making — we're a startup within a large organisation
- Owner mindset: you take accountability for results, not just process. You proactively identify and solve problems without waiting for instructions
- Highly organised, detail-oriented, but able to see the big picture and prioritise accordingly
- Fluent English
Nice to have:
- Understanding of merchandising and product buying logic
- Experience working across multiple European markets
- Another European language or Mandarin
At Joybuy, we’re committed to building a diverse and inclusive workplace where everyone can thrive. We’re proud to be an equal opportunity employer and make all employment decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other protected characteristic.
Ready to apply?
Take the next step in your career, apply now and explore the opportunities we have to offer.