Associate Analyst - AMEA Measurement and Analytics
Publicis Groupe · Kuala Lumpur
Overview
Role Summary
The AMEA Performance Intelligence Analyst supports campaign reporting, data analysis, and insight generation across OneMars campaigns in APAC & MEA.
This role is responsible for building dashboards, producing campaign reporting, and identifying performance insights that help regional and local teams optimize campaigns and improve future planning decisions.
Working closely with regional planning teams, local markets, and biddable activation teams, the BI Analyst ensures campaign data is transformed into clear reporting and actionable insights.
Responsibilities
Key Responsibilities
Campaign Reporting Delivery
- Build and maintain campaign performance dashboards and reporting templates.
- Ensure accurate and timely delivery of campaign reporting across regional and market teams.
- Monitor campaign performance metrics and flag anomalies or opportunities for optimization.
Performance Analysis & Insight Generation
- Analyze campaign data to identify trends, performance drivers, and areas for improvement.
- Translate campaign performance metrics into clear insights and recommendations.
- Support preparation of performance reviews, campaign summaries, and learning reports.
Dashboard Development & Data Visualization
- Design and maintain reporting dashboards using BI tools such as Tableau, PowerBI, Looker Studio, or Datorama.
- Ensure dashboards are structured for clarity, usability, and scalability across markets.
- Support automation and efficiency improvements within reporting workflows.
Cross-Functional Collaboration
- Work closely with regional and local planning teams to ensure reporting aligns with campaign objectives and KPIs.
- Partner with biddable activation teams to monitor live campaign performance and optimization opportunities.
- Collaborate with data and platform teams to ensure reporting pipelines and data integrity.
Measurement Support
- Support implementation of campaign measurement frameworks and KPI structures defined by the Measurement & Campaign Intelligence Lead.
- Assist in analyzing test-and-learn experiments and campaign measurement outputs.
- Ensure campaign dashboards and reporting align with regional measurement standards.
Leadership Attributes
- Curious and analytical, always looking for the story behind the data.
- Detail-oriented with strong data integrity discipline.
- Able to translate data into clear insights.
- Collaborative and proactive in supporting planning and activation teams.
Qualifications
Qualifications & Experience
- 2–4+ years of experience in campaign analytics, media reporting, or marketing intelligence.
- Experience with dashboarding and reporting tools (Tableau, PowerBI, Looker Studio, Datorama).
- Strong Excel and data analysis skills.
- Basic understanding of digital media performance metrics across search, social, and programmatic channels.
- Experience working with large datasets and reporting automation preferred.
What Success Looks Like
- Campaign reporting is delivered accurately, consistently, and on time across all assigned markets and campaigns.
- Dashboards and reporting outputs provide clear, actionable insights that support campaign optimization.
- Performance trends, anomalies, and opportunities are proactively identified and communicated to planning and activation teams.
- Reporting dashboards are easy to use, scalable, and adopted by both regional and local stakeholders.
- Data quality, consistency, and reporting governance standards are maintained across campaigns and markets.
Additional information
Our employee benefits package comprises the following:
- 👉 Generous leave entitlements, including birthday leave, rest day and family care leave.
- 👉 Office closure for World Mental Health Day 10th October.
- 👉 Additional Company closure for all 4 major festive Celebrations
- 👉 Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
- 👉 Life and personal accident insurance and group hospitalization and surgery.
- 👉 A hybrid working schedule and with Friday disconnects.
- 👉 Rest Relax & Recharge - office closure last week of December every year.
- 👉 Phone Allowance
Key Responsibilities
Campaign Reporting Delivery
- Build and maintain campaign performance dashboards and reporting templates.
- Ensure accurate and timely delivery of campaign reporting across regional and market teams.
- Monitor campaign performance metrics and flag anomalies or opportunities for optimization.
Performance Analysis & Insight Generation
- Analyze campaign data to identify trends, performance drivers, and areas for improvement.
- Translate campaign performance metrics into clear insights and recommendations.
- Support preparation of performance reviews, campaign summaries, and learning reports.
Dashboard Development & Data Visualization
- Design and maintain reporting dashboards using BI tools such as Tableau, PowerBI, Looker Studio, or Datorama.
- Ensure dashboards are structured for clarity, usability, and scalability across markets.
- Support automation and efficiency improvements within reporting workflows.
Cross-Functional Collaboration
- Work closely with regional and local planning teams to ensure reporting aligns with campaign objectives and KPIs.
- Partner with biddable activation teams to monitor live campaign performance and optimization opportunities.
- Collaborate with data and platform teams to ensure reporting pipelines and data integrity.
Measurement Support
- Support implementation of campaign measurement frameworks and KPI structures defined by the Measurement & Campaign Intelligence Lead.
- Assist in analyzing test-and-learn experiments and campaign measurement outputs.
- Ensure campaign dashboards and reporting align with regional measurement standards.
Leadership Attributes
- Curious and analytical, always looking for the story behind the data.
- Detail-oriented with strong data integrity discipline.
- Able to translate data into clear insights.
- Collaborative and proactive in supporting planning and activation teams.
Qualifications & Experience
- 2–4+ years of experience in campaign analytics, media reporting, or marketing intelligence.
- Experience with dashboarding and reporting tools (Tableau, PowerBI, Looker Studio, Datorama).
- Strong Excel and data analysis skills.
- Basic understanding of digital media performance metrics across search, social, and programmatic channels.
- Experience working with large datasets and reporting automation preferred.
What Success Looks Like
- Campaign reporting is delivered accurately, consistently, and on time across all assigned markets and campaigns.
- Dashboards and reporting outputs provide clear, actionable insights that support campaign optimization.
- Performance trends, anomalies, and opportunities are proactively identified and communicated to planning and activation teams.
- Reporting dashboards are easy to use, scalable, and adopted by both regional and local stakeholders.
- Data quality, consistency, and reporting governance standards are maintained across campaigns and markets.
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