GAES CRM Specialist
Amplifon · Barcelona
Amplifon is the global leader in the retail hearing care industry. Over 20,000 professionals in 25 countries, coming from more than 100 different nationalities, work every day in a global network of 9,500 points of sales to empower thousands of people to rediscover all the emotions of sound. In Amplifon we believe people are the most important component of our success. Only through investment in talent engagement, professional development, and recognition, our people can express their potential and build a fulfilling career.
Amplifon Iberica S.A.U acquired GAES in 2019 with over 700 shops spread throughout the country. The main office is in Barcelona and operates with 2000+ dedicated professionals that empower people to discover all the emotions of sound.
The CRM Specialist– Audience Strategy identifies growth opportunities and delivers personalized, data-driven campaigns across customer touchpoints to increase engagement, revenue, and loyalty.
Audience Strategy
Develop customer segmentation and targeting strategies with the Corporate team, using data and analytics to guide campaign planning.
Monitor engagement and conversion patterns, optimizing calls to action across the customer journey with CRM, Call Center, and REX teams.
Execute behavior- and lifecycle-based campaigns across WhatsApp, email, store calls, and the Amplifon App, including personalized promotions for existing customers.
Loyalty & Referral Programs
Co-develop customer engagement and loyalty strategies with the Corporate team.
Manage and optimize loyalty, referral, and Member-Get-Member programs, including the Amplifon App journey.
Go-to-Market Activities
Serve as the CRM lead for store openings, relocations, and network development initiatives.
Coordinate CRM execution, database migration quality checks, and communications across the store network.
Reporting & Performance Monitoring
Lead CRM reporting on database growth, customer contactability, and campaign contribution, including MGM and Pioneros.
Analyze campaign results and monitor Go Pack performance to drive continuous improvement.
Requirements
- Education & Experience: Bachelor’s or Master’s degree in Marketing, Economics, Business Administration or related fields, with 2–4 years of experience in CRM, Customer Marketing or Campaign Management.
- CRM & Audience Strategy: Knowledge of customer segmentation, lifecycle marketing, customer journey mapping and personalized multichannel campaigns.
- Data Analysis & Reporting: Strong analytical skills, with experience in campaign performance monitoring, KPI reporting and customer behavior analysis. Good command of Excel; knowledge of BI tools is a plus.
- Digital & Marketing Tools: Familiarity with CRM platforms, marketing automation tools and communication channels such as email, WhatsApp and mobile apps.
- Project & Stakeholder Management: Ability to coordinate CRM initiatives, manage operational activities and collaborate with cross-functional teams, including Corporate, CRM, Call Center and Retail.
- Key Competencies & Languages: Customer-centric mindset, proactive approach, strong organizational and communication skills, attention to detail and good command of English.
Amplifon is working on boosting a Winning Culture that will lead our employees towards the future, starting from the improvement of our Winning Workplace. Aligned to this goal, we offer a hybryd working policy, allowing employees to work 6 days per month remotely.