Director of Creative Strategy & Services

Arthur J. Gallagher · San Diego

Apply on the company website

At Gallagher, we help clients face risk with confidence because we believe that when businesses are protected, they’re free to grow, lead, and innovate. You’ll be backed by our digital ecosystem: a client-centric suite of consulting tools making it easier for you to meet your clients where they want to be met. Advanced data and analytics providing a comprehensive overview of the risk landscape is at your fingertips.

Here, you’re not just improving clients' risk profiles, you’re building trust. You’ll find a culture grounded in teamwork, guided by integrity, and fueled by a shared commitment to do the right thing. We value curiosity, celebrate new ideas, and empower you to take ownership of your career while making a meaningful impact for the businesses we serve.

If you’re ready to bring your unique perspective to a place where your work truly matters; think of Gallagher.

Gallagher, one of the world’s largest insurance brokers, provides a full range of retail and wholesale property/casualty
(P/C) brokerage and alternative risk transfer services globally, as well as employee benefit brokerage, consulting, and actuarial
services in the United States. We also offer claims and information management, risk control consulting, and appraisal services to
clients around the world.

RPA San Diego operates as a third-party administration (TPA), consulting, and strategic management branch for collectively bargained benefit plans, pooled purchasing arrangements, and trusts. Our mission is to deliver high-quality, affordable, and accessible health care to our members.

The Director of Creative Strategy & Services leads the organization's creative services function, ensuring creative resources, talent, processes, and production capabilities are aligned to strategic priorities and organizational goals. The role serves as a strategicadvisor to Marketing & Communications leadership and business partners, helping define creative solutions, allocate resourceseffectively, and deliver high-quality work that advances organizational objectives.

As both a strategic leader and hands-on creative partner, the Director provides direction for the development of integrated
campaigns and creative solutions, manages creative resources and workflows, and leads a multidisciplinary team in delivering high
quality work across digital, print, video, and experiential channels. The position is accountable for the quality, consistency,
efficiency, and impact of all creative services.

As a player-coach, the Director provides leadership and mentorship to creative team members while remaining actively engaged in
concept development, creative reviews, and select design or production work when additional expertise or capacity is needed. The
position is accountable for the overall quality, consistency, efficiency, and effectiveness of creative services

Creative Leadership & Strategy

• Develop and execute creative strategies that support organizational and marketing objectives.
• Translate business goals, audience insights, and communication priorities into compelling creative solutions.
• Provide creative direction across design, video, web, digital, print, and experiential channels.
• Evaluate and approve creative concepts and final deliverables to ensure quality, effectiveness, and brand alignment.
• Identify and implement innovative creative approaches, technologies, and best practices.

Team Leadership

• Lead, develop, and mentor a multidisciplinary team of creative professionals.
• Build organizational capability through talent development, knowledge sharing, succession planning, and performance

management.

• Establish clear expectations, accountability measures, and professional development goals.
• Foster a culture of collaboration, innovation, continuous improvement, and service excellence that values strategic

thinking, creativity, accountability, constructive feedback, continuous improvement, and high standards of execution.

• Partner with organizational leaders and stakeholders to identify creative needs and develop effective solutions.
• Present creative recommendations and project updates to leadership and key stakeholders.
• Create opportunities for team members to build subject matter expertise, strengthen technical skills, and grow

professionally.
• Participate in hiring, onboarding, performance management, workforce planning, and other people-leadership
responsibilities.
• Promote effective collaboration between creative services and other Marketing & Communications functions so that
creative execution is integrated with content, product marketing, outreach, digital, and communication strategies.

Brand & Creative Services Management 

• Provide leadership for the development, application, and ongoing evolution of the organization’s visual identity and brand
system.
• Ensure consistent application of brand standards across organizational programs, products, services, campaigns, events,
and communication channels.
• Develop, maintain, and oversee brand guidelines, visual standards, templates, creative toolkits, and related resources for
internal and external users.
• Establish appropriate creative direction for affiliated programs or initiatives while maintaining connection to the broader
organizational brand.
• Serve as a senior brand advisor, helping stakeholders understand how creative and visual decisions affect audience
perception, clarity, consistency, and trust.
• Review and approve best-and-final creative deliverables before they are shared with key stakeholders or released
externally, as appropriate.

• Lead and evolve the organization's visual identity and brand standards.
• Ensure consistent application of brand guidelines across all communication channels and initiatives.
• Oversee creative services operations, including project intake, prioritization, resource allocation, production, and delivery.
• Manage relationships with external agencies, freelancers, and production partners.
• Establish and monitor processes, budgets, performance measures, and asset management practices that support

operational excellence.
• Balance organizational priorities against available resources and make recommendations regarding capacity, timelines,
and investments.

• Monitor team performance, project health, and service levels and implement improvements as needed.
• Ensure effective management of creative assets, production resources, budgets, and vendor relationships.

Design, Digital & Multimedia

• Direct the development of visual and multimedia assets, including digital campaigns, websites, presentations, publications,
video, photography, and print materials.

• Provide strategic oversight of video and multimedia production from concept through final delivery.
• Guide user experience, visual presentation, accessibility, and brand standards for web and digital properties.
• Provide hands-on creative direction, concept development, and production support as needed.

Strategic Partnership + Consultation 

• Serve as a strategic consultant to organizational leaders and business partners, helping define communication goals,
audience needs, and creative requirements.

• Guide stakeholders toward the most effective solutions rather than simply fulfilling requests.
• Facilitate discussions that build consensus, establish priorities, and align creative efforts with organizational objectives.
• Present creative recommendations and strategic rationale to leadership and key stakeholders.

• Bachelor's degree in Graphic Design, Visual Communications, Marketing, Digital Media, Communications, or a related field,
  or an equivalent combination of education and experience.
• Eight (8) or more years of progressively responsible experience leading brand, creative, design, digital, or multimedia
  initiatives.
• Three (3) or more years of experience managing creative professionals or multidisciplinary teams.
• Demonstrated experience leading integrated creative projects from concept through execution.
• Experience developing creative solutions and visual communications for executive, governance, client, and member
  audiences.
• Experience managing external agencies, contractors, and production vendors.
• Demonstrated success leading brand, creative, digital, or multimedia initiatives and developing high-performing creative
  teams.

Knowledge, Skills & Abiliites 

• Expertise in creative strategy, brand management, visual communication, and multimedia production.
• Strong understanding of digital experience, web design, accessibility, and user-centered design principles.
• Strong leadership, team development, and stakeholder management skills.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Strong strategic thinking, problem-solving, and decision-making skills.
• Ability to balance strategic leadership with hands-on creative execution.
• Strong business acumen and ability to communicate complex concepts to diverse audiences.
• Ability to build trusted relationships and collaborate effectively across all levels of the organization.
• Ability to work effectively in a fast-paced environment while managing multiple priorities and deadlines.

Preferred:

• Master’s degree in related field highly desired.
• Strong preference for health care, benefits or public health experience.
• Experience developing personal action campaigns across a diverse population.
• Experience working with labor unions, public sector employers and/or collective bargaining.
• Experience with managing Salesforce Marketing Cloud, including Customer Journeys and tailored messaging.
• Experience working in health care, employee benefits, education, public sector, or other highly regulated environments.
• Experience within an in-house creative team, agency, production company, or similarly multidisciplinary creative
  environment.
•  Demonstrated ability to translate complex business needs into clear, audience-centered creative solutions.

Behaviors:

• Creative out-of-the-box mindset, strong critical thinking and problem solving skills.
• Ability to build strong business partner relationships.
• Excellent interpersonal skills, including listening, verbal and written communication skills with the ability to communicate effectively.
• Highly engaging public speaker with a focus on engaging in the community

#LI-LB3

At Gallagher, we believe supporting our colleagues goes far beyond the role itself. For more information, visit our Benefits page.

• Competitive compensation
• Comprehensive benefits programs designed to support your well-being 
• Career development opportunities and ongoing learning 
• A collaborative, people-first culture with accessible leadership 
• The opportunity to do meaningful work with global reach and local impact 

At Gallagher, we are dedicated to building an inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to join our Talent Community to stay connected to additional career opportunities. At times, we will consider transferable skills from previous roles.

Gallagher is an affirmative action/equal opportunity employer (Minorities/Females/Veterans/Disabled)

The Director of Creative Strategy & Services leads the organization's creative services function, ensuring creative resources, talent, processes, and production capabilities are aligned to strategic priorities and organizational goals. The role serves as a strategicadvisor to Marketing & Communications leadership and business partners, helping define creative solutions, allocate resourceseffectively, and deliver high-quality work that advances organizational objectives.

As both a strategic leader and hands-on creative partner, the Director provides direction for the development of integrated
campaigns and creative solutions, manages creative resources and workflows, and leads a multidisciplinary team in delivering high
quality work across digital, print, video, and experiential channels. The position is accountable for the quality, consistency,
efficiency, and impact of all creative services.

As a player-coach, the Director provides leadership and mentorship to creative team members while remaining actively engaged in
concept development, creative reviews, and select design or production work when additional expertise or capacity is needed. The
position is accountable for the overall quality, consistency, efficiency, and effectiveness of creative services

Creative Leadership & Strategy

• Develop and execute creative strategies that support organizational and marketing objectives.
• Translate business goals, audience insights, and communication priorities into compelling creative solutions.
• Provide creative direction across design, video, web, digital, print, and experiential channels.
• Evaluate and approve creative concepts and final deliverables to ensure quality, effectiveness, and brand alignment.
• Identify and implement innovative creative approaches, technologies, and best practices.

Team Leadership

• Lead, develop, and mentor a multidisciplinary team of creative professionals.
• Build organizational capability through talent development, knowledge sharing, succession planning, and performance

management.

• Establish clear expectations, accountability measures, and professional development goals.
• Foster a culture of collaboration, innovation, continuous improvement, and service excellence that values strategic

thinking, creativity, accountability, constructive feedback, continuous improvement, and high standards of execution.

• Partner with organizational leaders and stakeholders to identify creative needs and develop effective solutions.
• Present creative recommendations and project updates to leadership and key stakeholders.
• Create opportunities for team members to build subject matter expertise, strengthen technical skills, and grow

professionally.
• Participate in hiring, onboarding, performance management, workforce planning, and other people-leadership
responsibilities.
• Promote effective collaboration between creative services and other Marketing & Communications functions so that
creative execution is integrated with content, product marketing, outreach, digital, and communication strategies.

Brand & Creative Services Management 

• Provide leadership for the development, application, and ongoing evolution of the organization’s visual identity and brand
system.
• Ensure consistent application of brand standards across organizational programs, products, services, campaigns, events,
and communication channels.
• Develop, maintain, and oversee brand guidelines, visual standards, templates, creative toolkits, and related resources for
internal and external users.
• Establish appropriate creative direction for affiliated programs or initiatives while maintaining connection to the broader
organizational brand.
• Serve as a senior brand advisor, helping stakeholders understand how creative and visual decisions affect audience
perception, clarity, consistency, and trust.
• Review and approve best-and-final creative deliverables before they are shared with key stakeholders or released
externally, as appropriate.

• Lead and evolve the organization's visual identity and brand standards.
• Ensure consistent application of brand guidelines across all communication channels and initiatives.
• Oversee creative services operations, including project intake, prioritization, resource allocation, production, and delivery.
• Manage relationships with external agencies, freelancers, and production partners.
• Establish and monitor processes, budgets, performance measures, and asset management practices that support

operational excellence.
• Balance organizational priorities against available resources and make recommendations regarding capacity, timelines,
and investments.

• Monitor team performance, project health, and service levels and implement improvements as needed.
• Ensure effective management of creative assets, production resources, budgets, and vendor relationships.

Design, Digital & Multimedia

• Direct the development of visual and multimedia assets, including digital campaigns, websites, presentations, publications,
video, photography, and print materials.

• Provide strategic oversight of video and multimedia production from concept through final delivery.
• Guide user experience, visual presentation, accessibility, and brand standards for web and digital properties.
• Provide hands-on creative direction, concept development, and production support as needed.

Strategic Partnership + Consultation 

• Serve as a strategic consultant to organizational leaders and business partners, helping define communication goals,
audience needs, and creative requirements.

• Guide stakeholders toward the most effective solutions rather than simply fulfilling requests.
• Facilitate discussions that build consensus, establish priorities, and align creative efforts with organizational objectives.
• Present creative recommendations and strategic rationale to leadership and key stakeholders.

• Bachelor's degree in Graphic Design, Visual Communications, Marketing, Digital Media, Communications, or a related field,
  or an equivalent combination of education and experience.
• Eight (8) or more years of progressively responsible experience leading brand, creative, design, digital, or multimedia
  initiatives.
• Three (3) or more years of experience managing creative professionals or multidisciplinary teams.
• Demonstrated experience leading integrated creative projects from concept through execution.
• Experience developing creative solutions and visual communications for executive, governance, client, and member
  audiences.
• Experience managing external agencies, contractors, and production vendors.
• Demonstrated success leading brand, creative, digital, or multimedia initiatives and developing high-performing creative
  teams.

Knowledge, Skills & Abiliites 

• Expertise in creative strategy, brand management, visual communication, and multimedia production.
• Strong understanding of digital experience, web design, accessibility, and user-centered design principles.
• Strong leadership, team development, and stakeholder management skills.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Strong strategic thinking, problem-solving, and decision-making skills.
• Ability to balance strategic leadership with hands-on creative execution.
• Strong business acumen and ability to communicate complex concepts to diverse audiences.
• Ability to build trusted relationships and collaborate effectively across all levels of the organization.
• Ability to work effectively in a fast-paced environment while managing multiple priorities and deadlines.

Preferred:

• Master’s degree in related field highly desired.
• Strong preference for health care, benefits or public health experience.
• Experience developing personal action campaigns across a diverse population.
• Experience working with labor unions, public sector employers and/or collective bargaining.
• Experience with managing Salesforce Marketing Cloud, including Customer Journeys and tailored messaging.
• Experience working in health care, employee benefits, education, public sector, or other highly regulated environments.
• Experience within an in-house creative team, agency, production company, or similarly multidisciplinary creative
  environment.
•  Demonstrated ability to translate complex business needs into clear, audience-centered creative solutions.

Behaviors:

• Creative out-of-the-box mindset, strong critical thinking and problem solving skills.
• Ability to build strong business partner relationships.
• Excellent interpersonal skills, including listening, verbal and written communication skills with the ability to communicate effectively.
• Highly engaging public speaker with a focus on engaging in the community

#LI-LB3

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