Manager Digital & Products

Philip Morris International · Dhaka

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Purpose of the job:

Lead SFP digital consumer engagement, CRM and digital-product development to create coherent consumer journeys and improve acquisition, engagement, service and retention.

Principal Accountabilities:

• Develop the digital engagement and CRM roadmap

• Design consumer journeys across relevant digital and direct touchpoints

• Establish segmentation, lifecycle communication and retention/loyalty programs

• Manage digital products, platforms and enhancement priorities

• Translate consumer needs into digital-product requirements

• Coordinate digital acquisition, onboarding, engagement and service activities

• Generate actionable insights from consumer and platform data

• Partner with Technology, Data Privacy, Legal and other functions on platform and data requirements

• Manage technology and agency partners

• Track digital-product adoption, engagement and CRM effectiveness

• Ensure digital activities operate within applicable company and regulatory requirements.

Requirements:

• Bachelor’s degree in Digital Business, Marketing, Information Systems, Business or a related discipline

• Typically 5 to 8 years of experience in digital marketing, CRM, digital products, e-commerce or consumer technology

• Experience designing consumer journeys and lifecycle-management programs

• Experience working with CRM, digital analytics or product-development platforms

• Demonstrated ability to manage digital projects and external technology partners

• Experience in regulated consumer environments is advantageous

• Data-driven decision-making

• Agile project management

• Technology and business translation

• Privacy and governance awareness

• Vendor and stakeholder management

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