Associate, Integrated Media Planning - Consumer Brand
Omnicom Group · New York City
Agency:
OmdJob Function:
MediaJob Subfunction:
Media Planning and BuyingJob Description:
Overview
As an Associate, Integrated Media Planner, you'll support a major consumer brand in a highly regulated category as it navigates an evolving marketplace. This role offers exposure to audience strategy, consumer insights, and integrated media planning across a variety of channels. You’ll also have the opportunity to work with our proprietary AI tools. It's a great opportunity to build a strong foundation in media strategy while partnering with experienced planners and buyers on campaigns that drive business results.
Responsibilities
In this entry-level role, you'll develop an understanding of the media landscape across both traditional and digital channels, including out-of-home, point of purchase, podcasts, partnerships, digital media, and print. You'll support the planning team in the day-to-day execution and coordination of integrated media plans.
Key responsibilities include:
- Partnering with strategy, investment, and cross-functional teams to support campaign planning and execution
- Maintaining media trackers, reports, and planning documents
- Gathering and organizing data to support media recommendations and presentationsUpdating media flowcharts, timelines, and campaign deliverables
- Assisting with campaign coordination to ensure plans are executed accurately and on schedule
- Supporting the development, measurement, and optimization of integrated media plans
- Learning media planning best practices across channels and platforms
This role is ideal for someone who is detail-oriented, curious about media and marketing, and eager to learn in a collaborative team environment.
Qualifications
- Bachelor's degree from an accredited four-year college or university0-1 year of professional experience, including relevant internships
- Proficiency in Microsoft Office, particularly Excel, PowerPoint, and Word
- Strong interest in media planning, advertising, and consumer behavior
- Excellent organizational skills and attention to detail
- Strong communication and collaboration skills
- Ability to manage multiple projects and deadlines in a fast-paced environment
What You'll Bring
- Passion: You bring energy, curiosity, and enthusiasm to your work. You're interested in culture, consumer trends, and understanding what motivates audiences.
- Problem Solving: You approach challenges with a solutions-focused mindset, ask thoughtful questions, and know when to seek guidance from teammates and managers.
- Curiosity for Data: You enjoy working with data and are eager to learn how insights inform media strategy, measure performance, and uncover new opportunities.
- Relationship Building: You value teamwork and collaboration, building positive relationships with colleagues, partners, and clients while contributing to a shared goal.
- Attention to Detail: You take pride in delivering accurate, organized work and understand the importance of maintaining quality across multiple projects and deliverables.
- Growth Mindset: You're eager to learn, open to feedback, and motivated to build your skills in media planning and integrated marketing.
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$45,000
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