Customer Research Marketing Brand Specialist
PPL · Johnston
Company Summary StatementRhode Island Energy provides essential energy services to over 770,000 customers across Rhode Island through the delivery of electricity or natural gas. Our team is dedicated to helping Rhode Island customers and communities thrive while supporting the transition to a cleaner energy future. Rhode Island Energy is part of the PPL Corporation (NYSE: PPL) family of companies addressing energy challenges head-on by building smarter, more resilient, and more dynamic power grids and advancing sustainable energy solutions. PPL is a positive force in the cities and towns where we do business, providing support for programs and organizations that empower the success of future generations by helping to build and maintain strong, diverse communities today.
Overview
Lead the development, marketing, and operational management of Rhode Island Energy’s energy efficiency, demand response, and customer assistance programs offered to residential and commercial customers. Programs include energy assessments, insulation and air sealing, heating, water heating, cooling, Marketplace, fridge recycling, income eligible, multifamily, small business and large commercial.
Responsibilities
- Execute all marketing campaigns to promote energy efficiency, demand response, and customer assistance programs.
- Design, write, and distribute all promotional e-mails, direct mail, bill inserts, and collateral.
- Manage advertising agency partner for execution of mass market tactics such as radio, digital, print, out of home, TV, etc.
- Develop and manage an annual calendar, containing all communications and events.
- Become a subject matter expert on all energy efficiency programs implemented at Rhode Island Energy.
- Develop and maintain metrics for all programs and initiatives. Prove effectiveness of marketing campaigns.
- Track actual expenses versus budgets. Ensure spending does not exceed budget.
- Maintain the relevant sections of the RIEnergy.com website with latest information regarding energy efficiency programs.
- Build a close, collaborative relationship with other Rhode Island Energy personnel such as energy efficiency program managers, as well as vendors and stakeholders.
- Present marketing plans to leadership, colleagues, vendors, and stakeholders such as the Rhode Island Energy Efficiency Resource Management Council.
Qualifications
Education and Experience
- A bachelor’s degree is required
- A minimum of five years’ relevant work experience is required.
Knowledge, Skills & Abilities
- Excellent interpersonal skills. Must be able to communicate effectively, both verbally and in writing.
- Experienced and comfortable using Constant Contact e-mail system; graphic design tools such as Adobe InDesign and Photoshop; Microsoft Windows-based Office applications including Outlook, Work, Excel, and PowerPoint; and internet search experience using Google Chrome, Microsoft Edge, or equivalent.
- Possess the flexibility to participate as a team member in some situations and assume responsibility as the team leader in others.
- Be capable of working in an environment with short or changing deadlines and moving forward on projects with incomplete information. Adaptability.