Communications Specialist, Senior Health Services

Blue Cross Blue Shield of Michigan · Detroit · $54,000–$90,500 (stated in the posting)

SHS MA Group Medicare Sales Planning and Execution

The Communications Specialist is responsible for supporting the development, promotion, and growth of communications initiatives internally within the division and across business units. Also responsible for developing key messages and strategic communications to be communicated to the parent company.

This position will lead various initiatives requiring strategic planning through tactical execution. Responsible for key internal communications activities and projects to support the company's business objectives. The specialist will be a critical member of the communications team and will interface with executive management.

Lead development and execution of division communication initiatives.
Coordinate executive leadership communications and events.
Employee intranet content development.
Serve as consultative subject matter expert for internal stakeholders and communications representative on various project teams
Divisional communications planning and execution, including leadership and all-division employee meetings and events.
Writing and editing internal newsletters and executive communications.
Act as a member – and at times, key resource – for internal change management efforts.
Develop, program and produce special events, as needed.
Collaborate with parent company and business unit communications partners as needed.
Ensure brand consistency, including development and continued ownership of brand standards and guidelines.
Ensure the reliability and validity of information disseminated.

QUALIFICATIONS

Bachelor’s degree in Communications, Public Relations, Journalism or Marketing or related field. Combinations of relevant education, certifications, and experience may be considered in lieu of a degree. Continuous learning, as defined by the Company’s learning philosophy, is required. Certification or progress toward certification is highly preferred and encouraged.
Minimum three years of communications or marketing experience which provides the necessary skills, knowledge and abilities. Experience with design and Adobe Creative Suite is preferred.
Knowledge of health insurance industry and/or managed health care field preferred.
Demonstrated ability to interact with, counsel and influence key stakeholders effectively.
Excellent written and verbal communication skills with demonstrable experience in all forms of corporate, executive and internal communications.
Knowledge of effective communication principles and best practices (oral, written and electronic).
Ability to stay up-to-date on industry trends and new mediums and methods.
Ability to manage projects and events.
Proficiency with MS Office Suite (PowerPoint, Word, Visio and Excel).
Experience with Adobe Creative Suite (Photoshop, Illustrator and Premiere).and video experience preferred.
Ability to work in a team setting and independently, and under tight deadlines.
Ability to build trust and relationships with internal and external customers.
Ability to maintain confidentiality.
Ability to perform assignments at locations outside the office.
Keen attention to detail; experience editing with a thorough knowledge of AP Style.
Ability to work with a variety of variables where limited standardization exists.
Resourceful problem solver with ability to formulate and execute plans efficiently and effectively.

PAY RANGE: Actual compensation decision relies on the consideration of internal equity, candidate's skills and professional experience, geographic location, market, and other potential factors. It is not standard practice for an offer to be at or near the top of the range, and therefore a reasonable estimate for this role is between $54,000 and $90,500.

EEO Statement: All qualified applicants will receive consideration for employment without regard to, among other grounds, race, color, religion, sex, national origin, sexual orientation, age, gender identity, protected veteran status or status as an individual with a disability.

Candidates are hired on an "at will" basis. Nothing herein is intended to create a contract.

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