Assistant Brand Manager, Marketing
Blue Nile · New York City · $115,000–$130,000 (stated in the posting)
Blue Nile is a leading company of certified diamonds, engagement rings and fine jewelry. Our standards are amongst the highest of all jewelers, while we prioritize customer experience and extraordinary value while leading the industry in quality, product, and style.
The Assistant Brand Manager, Marketing – Blue Nile will support the execution of brand marketing initiatives that enhance awareness, engagement, and customer loyalty. This role is ideal for a strategic and detail-oriented marketer who thrives in a fast-paced environment. You will work cross-functionally to help implement multi-channel campaigns, analyze brand performance, and maintain brand consistency across all touchpoints.
Responsibilities
- To Develop and execute integrated brand marketing campaigns across digital, social, influencer, PR, and experiential channels.
- Support brand storytelling and messaging, ensuring consistency across all customer touchpoints.
- Work closely with creative, performance marketing, and product teams to align marketing initiatives with business goals.
- Conduct market research and competitive analysis to identify trends and opportunities for brand growth.
- Monitor campaign performance and brand health metrics, providing insights and recommendations for optimization.
- Manage brand partnerships and collaborations, ensuring successful execution and strategic alignment.
- Lead the planning and execution of seasonal marketing initiatives, product launches, and promotional campaigns.
- Ensure brand guidelines and messaging are maintained across all marketing channels.
Requirements
- Bachelor's degree in Marketing, Communications, or related field.
- 4+ years of experience in brand marketing, preferably in luxury, retail, fashion, or e-commerce.
- Strong understanding of digital marketing, social media, influencer strategy, and PR.
- Experience working with creative teams, content development, and multichannel marketing execution.
- Analytical mindset with the ability to track marketing performance metrics and provide strategic insights.
- Strong communication, project management, and cross-functional collaboration skills.
Benefits
At Blue Nile, many of our roles offer a high-quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement. Some offerings are dependent upon the role, employment type, work schedule or location:
- Medical, Dental, Vision and Prescription Insurance
- 401(k) Retirement Plan with company match
- Flexible spending account
- Health savings account
- Tuition Reimbursement
- Employee discount
- Parental leave
- Life insurance
- Paid Time Off (PTO)
At this time, Blue Nile will not sponsor a new applicant for employment authorization for this position.
Base pay: $115,000-130,000 Final pay rate shall be determined and is based on experience and qualifications