Business Development Assistant Manager - South Korea

Diptyque · Seoul

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Born in exuberant, ebullient Saint Germain, Paris, in 1961, Diptyque is a creator of evocative perfumes for the self and the home, scented skincare products and desirable decorative objects. Striking a balance between reverie, nature and art, Diptyque extends an invitation to step inside a universe replete with creations that set the imagination free to wander.

As part of the new APAC organization and reporting to the Brand Manager Korea, you will act as the key liaison between Diptyque’s Paris headquarters and our local distributor in South Korea, supporting both the domestic and duty-free markets.

Based in Seoul, you will collaborate with the local distributor to ensure consistent brand positioning across image, communication, distribution, and pricing.

Main missions :

Sales development

• Develop sales and brand visibility in line with brand objectives and strategy by monitoring sales performances in each market
• Ensure a strong field presence and assess brand performance by points of sale and product category.
• Analyse with the local team market and brand KPIs (sell-out, wholesale, sell-in, stock and investments) and implement together corrective action plans when necessary

Management/coaching

• Ensure a high level of brand and product knowledge among sales staff in the area, as well as excellence in store service to enrich the customer experience
• Coach, guide the teams and provide them with the necessary support to maximize performance (stock, testers, GWPs, visibility, etc.)

Merchandising

• Train local VM and BM teams on Diptyque's merchandising policy
• Ensure the perfect implementation of planograms and compliance with merchandising guidelines in each point of sale
• Ensure the proper implementation of animations and reporting to HQ
• Optimize stock levels and ensure assortments are respected for both Brick & Mortar and Online.

Training

• Identify and report training needs in collaboration with the Area Manager and the Training Department
• Be the training link with the local team on the points of sale and as such perfectly master the knowledge of the brand, its products, and categories as well as the sales ritual
• Follow up closely mystery shopping campaigns and results and establish corrective action plans to ensure best ACE index and customer experience in point of sales

Strategic and competitive intelligence

• Identify new brands as well as competition launches and novelties
• Analyze consumer needs

After-sales service

• Be the dedicated contact for all customer feedbacks in the zone
• Coordinate feedbacks between Diptyque customer service, production and distributors

Profile :

• You have a minimum of 2 years' experience (excluding internships or work-study programs), ideally acquired in the Perfumes and Cosmetics / luxury universe, and in an international environment
• You are passionate, dynamic, have an excellent presentation and are recognized as a true enthusiast
• Autonomous and organized, you can manage multiple projects and demonstrate versatility, anticipation, and adaptation
• You have an entrepreneurial spirit, a taste for challenge and like to evolve in a constantly changing international environment.
• You speak Korean and English. French would be a plus.
• You can travel on regular basis in the South Korean market

Diptyque is committed to diversity in all its forms and considers each application carefully.

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