Vice President of Media
Newfold Digital
Who We Are
We are at the start of a major transformation. AI is changing how small businesses start, get found and grow, and we are rebuilding our brands, storefronts and customer experience to lead that change. The leaders who join now will shape what comes next.
Network Solutions Group brings together Network Solutions, the original domain registrar, and Domain.com. Millions of entrepreneurs and small businesses trust us with their domain names, websites, email and security. We are part of Newfold Digital, the web technology company behind Bluehost and HostGator, which gives us the scale, technology and reach to move fast.
A new CMO is building a marketing leadership team with a clear mandate to grow. This role is one of the first seats on that team.
About the Role
We are rebuilding how we reach new customers, starting from a clean slate. The opportunity is to reach the right small businesses earlier, before they search, and to prove what every media dollar truly delivers.
The Head of Media sets the overall media strategy for Network Solutions and Domain.com and oversees its execution. Reporting to the CMO and serving on the marketing leadership team, this leader owns annual media planning, audience strategy, measurement and the learning agenda across paid search, paid social, creators, programmatic, video, affiliate and new channels.
Leading a team of about seven, agency partners and approximately $27 million in annual media, this leader is measured on new customers who stay and grow, and on new recurring revenue at sustainable economics, not just conversions.
Title and level will reflect the experience and scope the successful candidate brings.
Key Responsibilities
Media Strategy and Annual Planning
Set the overall media strategy and build the annual media plan: goals, audiences, channel mix, budget and timing across every stage of the funnel. Plan each brand to its role and to where its customers can be reached, not to past channel benchmarks. Own budget, forecasting and pacing with the CMO and Finance.
Audiences and Full-Funnel Growth
Define audience segmentation and targeting across the funnel, built on customer data and insight, so media reaches the right small businesses with the right message. Keep paid search strong while building mid- and upper-funnel demand through paid social, creators, programmatic, video and affiliate. Focus paid media on winning new customers, and partner with Lifecycle and CRM, which reaches existing customers through owned channels.
Measurement and Learning Agenda
Own media mix modeling, incrementality testing (including matched-market tests) and attribution with Analytics, and use them to decide where each dollar goes. Set and run a learning agenda: a prioritized roadmap of tests across channels, audiences, creative and offers, with clear readouts that shape the next plan.
Execution and Optimization
Oversee day-to-day execution and optimization across channels, in-house and with agencies: pacing, bidding, targeting, creative rotation and landing pages. Partner with Brand and Creative, and with Storefront and Discovery, on creative and landing pages that improve relevance, conversion and the quality of acquired customers.
Team and Agency Leadership
Lead and develop the team across paid search, paid media and affiliate, with a culture of accountability and testing. Select and run media and affiliate agencies against clear goals and a regular operating cadence. Partner with Lifecycle and CRM, Storefront and Discovery, Brand, Marketing Operations and Finance on shared growth outcomes.
How Success Is Measured
- Growth: new customers and new monthly recurring revenue (MRR) from paid channels
- Efficiency: CAC, incremental ROAS, LTV:CAC, and payback period
- Customer quality: attach rate, early retention, and renewal of customers acquired through paid
- Channel mix: share of growth from paid social, creators, programmatic, video and affiliate alongside paid search
- Budget: spend against plan, pacing and forecast accuracy
- Measurement and learning: model and tracking accuracy, learning agenda progress, and the share of spend validated by incrementality tests
Qualifications
- 12+ years in performance marketing or paid media, including 5+ years leading teams.
- Has managed paid media budgets of $25M+ a year for a subscription or recurring-revenue business, and has built full-funnel plans across mid- and upper-funnel channels while growing profitable acquisition.
- Has owned annual media planning, audience strategy and a structured learning agenda across channels.
- Has selected and led media and affiliate agency partners.
- Deep expertise across search, paid social, programmatic, video and affiliate, including audience targeting and direct response.
- Strong in acquisition economics (CAC, LTV, ROAS, payback) and modern measurement, including media mix modeling, incrementality testing and server-side tracking.
- Practical experience using automation and AI in campaign and creative work.
- Makes the business case for marketing investment to C-level executives and Finance, and works closely with brand, analytics and business partners on shared targets.
- Bachelor's degree or equivalent practical experience. Experience in domains, hosting, website builders, SaaS, or SMB digital services, multi-brand and multi-market programs, or PE-backed companies is a plus.
Why You'll Love Us
We are at an inflection point in how technology is built and how small businesses use it. AI is accelerating software creation, changing customer discovery, and creating entirely new platforms and ecosystems. Newfold has millions of customers, global distribution, iconic brands, deep technology capabilities, and the opportunity to bring the next generation of innovation to entrepreneurs around the world.
We celebrate one another's differences. We're proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have 20+ affinity groups where you can network and connect with employees globally.
We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more!
Where can we take you? We're fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with Newfold.
Newfold Digital is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.
Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship.
This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.
#NetworkSolutions