Senior Marketing Operations Manager (Hybrid)
Homebase · Toronto
Hi, Future Homie!
At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.
We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in?
📍 Your impact starts here
As our Senior Marketing Operations Manager, you will make sure marketers get the data they need quickly and reliably, in a form they can use.
You will work daily with Growth, Lifecycle, Analytics, Data Engineering, and Product, and you will be someone both marketers and engineers want to work with.
This is a hands-on, technical role for a builder who is comfortable with integration work and uses AI to change how work gets done.
What you'll own
Marketing data access
Understand what data every marketer needs, where it lives, and where the gaps are, and be the front door for getting it delivered quickly.
Build self-serve paths for common needs such as segments and audiences, and test implementations end to end with Lifecycle and Engineering.
Pipelines and integrations
Build and maintain data flows between our product and data systems and our marketing and ad tools (Iterable, Amplitude, Salesforce, Meta CAPI, Google Ads, Apple Search Ads), including conversion signal quality, identity resolution, and deduplication.
Partner with RevOps on Salesforce, sending marketing data in and bringing key events back.
Monitoring, quality, and documentation
Monitor key data flows and catch problems before marketers do. Make sure the data feeding attribution is accurate. You will not build the attribution model.
Own data governance and documentation: definitions, naming, UTM standards, playbooks, and intake processes.
Marketing systems and enablement
Serve as technical owner of the marketing stack, resolve lifecycle and advertising requests directly, and implement tags for new channels and partners.
Project ownership and partnership
Own projects end to end, plan ahead with Lifecycle so Engineering inputs are identified early, and recommend simplifying redundant tools as our stack evolves.
Use AI for documentation, QA, anomaly detection, and workflow automation.
🚀 The foundation for success
5 to 8 years in marketing operations, marketing technology, go-to-market engineering, or marketing data roles.
A track record of building the connectors, pipelines, or processes that make product and engineering data usable by marketing.
Strong SQL and comfort with APIs, webhooks, and event schemas. Scripting (Python or JavaScript) is a plus.
Range across lifecycle and automation tools (for example Iterable, Braze, Customer.io, HubSpot, or Marketo), event or CDP tools (Amplitude, Segment, or similar), and a data warehouse. We value breadth over deep expertise in a single vendor. Familiarity with Salesforce.
Working knowledge of pixels, tags, UTMs, ad platform conversion APIs, and identity resolution.
AI fluency: you use AI in real work, or can clearly describe how you would apply it and verify the result.
A strong collaborator who can translate between technical and non-technical colleagues, and who builds trust with both.
A self-starter who has inherited a messy environment, made a plan, and executed without waiting to be told what to do.
Nice to have: paid acquisition data experience, exposure to Hotjar or AI search visibility tools such as Profound, and a go-to-market engineering background.
This role is probably not for you if
You are looking for a clean, fully documented environment and a large team around you from day one.
Your strength is building and launching campaigns. This role is about the data and systems underneath them.
You prefer to hand off technical work and manage others rather than build it yourself. We need a doer right now.
What you'll gain
Ownership of a mission-critical data and systems layer that every marketer depends on.
Visibility across the go-to-market organization and a real say in how we scale.
🤝 The Homie Way - These principles guide everything we do—from how we work and make decisions to how we show up for each other.
💡 Be Customer Obsessed – Solve problems with empathy and creativity.
⚡ Move Fast, Learn Fast – Experiment, take action, and grow every day.
🎯 Own Your Impact – Think big, focus on what matters, and make decisions you stand behind.
🏆 Master Your Craft – Excellence fuels impact—show up, step up, and make your mark.
🏅 Win Together – Put goals over roles, lead with trust, and connect to our mission and each other.
What We Offer (United States)
💰 Ownership & Financial Security: Stock options + 401(k) with 4% match
🏥 Comprehensive Healthcare: Medical, dental, and vision coverage + FSA options
⏰ Paid Time Off: Flexible PTO + company holidays + designated focus periods
🤖 AI access, for real: We invest in builders and believe that curiosity shouldn't have a paywall. That means you'll have access to paid AI tools with minimal restrictions, so you can build, experiment, and level up your craft.
👶 Family Support: Up to 12 weeks of paid parental leave (after 6 months of service)
🛡️ Protection Plans: Life insurance + short/long-term disability coverage
🌟 Work Your Way: Work From Anywhere Month + meeting-free weeks yearly
🍽️ Workspace Perks: Meals provided, commuter benefits, team offsites, and Customer Days
💼 Our Hybrid Rhythm: We believe collaboration drives impact. That’s why Tuesday and Wednesday are our required in-office days—a time to move faster as a team, build deeper connections, make better decisions, and build together.
What We Offer (Canada)
💰 Ownership & Savings: Stock options + TFSA/RRSP with 4% company match
🏥 Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents
⏰ Paid Time Off: Flexible PTO + company holidays + designated focus periods
🤖 AI access, for real: We invest in builders and believe that curiosity shouldn't have a paywall. That means you'll have access to paid AI tools with minimal restrictions, so you can build, experiment, and level up your craft.
👶 Family Support: Maternity/Parental Leave EI top-up support offered (after 6 months of service)
🌟 Work Your Way: Work From Anywhere Month + meeting-free weeks yearly
🛡️ Protection Plans: Life insurance + short/long-term disability coverage
🍽️ Workspace Perks: Meals provided, team offsites, and Customer Days
💼 Our Hybrid Rhythm: We believe collaboration drives impact. That’s why Tuesday and Wednesday are our required in-office days—a time to move faster as a team, build deeper connections, make better decisions, and build together.
What to Expect During the Interview Process
Meet the Talent Acquisition team, Rachel U.
Meet the Hiring Manager, Volodymyr G.
Participate in a Talent Showcase
Meet the CMO, Matt M.
Background Check + Offer Stage
Welcome to the team, Homie 🎉
💜 Belonging at Homebase - We're committed to fostering a welcoming space where every Homie can be their full self. Experience comes in many forms—so if you're excited about this role, even if you don’t meet 100% of the qualifications, we encourage you to apply!
Homebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance.
👋 Hey, We’re Homebase
Homebase is the everything app for hourly teams—built to simplify the day-to-day and superpower local businesses. With tools for scheduling, time clocks, payroll, communication, HR, and more, we help teams stay connected and in control. Today, over 150,000 small (but mighty) businesses rely on us to make work radically easier. Together, we’ve tracked over a billion hours for 2M+ workers—and we’re just getting started.
At Homebase, we celebrate diversity and are proud to be an equal opportunity employer. We welcome all candidates and do not discriminate based on any legally protected status. If you need accommodations during the hiring process, please let us know—we’re committed to ensuring fair and equitable access for all.