Head of Paid (Digital Acquisition)

Joblogic · Birmingham

The Joblogic Story

Established in 1998, Joblogic is the UK’s #1 Field Service Management (FSM) software platform. We are a global business with offices in the UK, Pakistan, and Vietnam. Since our management buy-out in 2013, we have grown from ~£500K ARR to ~£35M+ ARR and expanded our team from 11 to 500+ people.

Recently, we secured a strategic growth investment from Vista Equity Partners — a global technology investor specialising in enterprise software. This investment includes over £100 million in new primary capital and will fuel our next phase of growth by accelerating our AI-first roadmap, expanding our platform into CAFM (Computer-Aided Facilities Management) capabilities, and supporting our expansion across Europe and beyond.

With Vista’s backing, we’re transforming from a successful UK business into a global scaling SaaS rocket ship, and we’d love for you to join us on our journey to £100M ARR across international markets.

Joblogic provides software to service contractors who install and maintain the built environment. Our platform helps businesses streamline operations, improve profitability, ensure compliance, and achieve rapid growth. With over 100,000 users across industries including HVAC, plumbing, electrical maintenance, facilities management, and building fabric maintenance, we are entering a new era of intelligent automation, predictive maintenance, and data-driven decision-making for service firms.

We’re hiring a Head of Paid to lead our paid acquisition engine, with a clear focus on MQL delivery and ARR impact. Reporting to the Chief Revenue Officer, you will own a paid media budget of £3.6M+ a year. You will be a player-coach: hands-on in the key channels, while coaching two acquisition specialists and getting strong value from our embedded agency. You’ll bring rigour, pace and clarity through data, experimentation and excellent stakeholder management.

What you’ll be accountable for
Primary: Marketing Qualified Leads (MQLs)

Deliver MQL volume to plan, with clear definitions, reporting and SLA alignment with Sales.
Improve MQL-to-SQL conversion by raising lead quality and tightening the handover.

Secondary: ARR impact

Improve contribution to new ARR by optimising for downstream conversion, not just top-of-funnel volume.
Build visibility from channel spend → MQL → SQL → closed-won ARR.

Efficiency guardrails

CAC, CPA, CPL and ROAS are not the north star, but you’ll manage them as guardrails while scaling.
You’ll actively reduce wasted spend and improve marginal returns.

Our mission
You will increase paid acquisition success in bigger businesses. That means:

clearer segmentation for higher-value accounts
stronger qualification routes into Sales
messaging and proof points that resonate with more complex buying groups
channel mix and targeting tuned for higher ACV, longer sales cycles and higher scrutiny

Key responsibilities
Paid acquisition strategy and execution (hands-on)

Own the multi-channel strategy and performance across Google Ads and Microsoft Ads, paid social (LinkedIn, Meta), display, YouTube and remarketing.
Add channels where justified, such as review sites, affiliates and industry partnerships.
Own and allocate a £3.6M+ annual paid media budget, shifting spend based on pipeline and ARR impact.
Build campaign structures that scale cleanly by segment (bigger businesses, priority verticals, intent level), offer (demo, assessment, content, webinars) and funnel stage (prospecting vs retargeting).

Experimentation and conversion improvement

Run a structured experimentation programme across ads (targeting, creative, landing page alignment), landing pages and forms, and lead capture and nurture routes.
Maintain an experiment log with hypotheses, expected lift, success criteria and learnings.

Measurement, attribution and insight (HubSpot + Power BI)

Own reporting in HubSpot (tactical, day-to-day) and Power BI (executive reporting, trends, cohort movement), liaising with our Data team.
Ensure clean lifecycle tracking and accurate attribution: channel tagging standards, lifecycle stage definitions, data hygiene and campaign-to-MQL reporting integrity.
Build forecasts and business cases that leadership can trust.

Leadership: player-coach and agency management

Coach two acquisition specialists through weekly performance reviews, skills development plans, and clear ownership boundaries and quality standards.
Manage our embedded agency with tight briefs, strong measurement and accountability.
Create a calm, high-output team cadence where priorities, timelines and decisions are explicit.

Stakeholder management and commercial influence

Partner closely with Sales leadership and SDR/BDR teams to align on MQL definitions and SLAs, improve speed-to-lead and follow-up sequences, and use feedback loops to improve lead quality.
Negotiate budgets and secure investment: present trade-offs, quantify expected impact, and explain risks and assumptions.

What we’re looking for
Required

Strong experience in performance marketing, paid media or digital acquisition (B2B SaaS strongly preferred).
Proven experience owning and allocating annual paid media budgets of £3.6M+, accountable for ROI and marginal returns.
A track record of delivering MQL growth at pace while improving conversion to revenue.
Deep hands-on expertise in Google Ads: account structure, query strategy, bidding, audiences and measurement.
Strong capability in LinkedIn Ads for B2B, plus other paid channels.
Strong analytics and reporting: HubSpot reporting and lifecycle stages, and Power BI fluency (or equivalent, with evidence of decision-grade reporting).
Experience influencing stakeholders with data, not opinions.
Demonstrated ability to coach and raise the bar for a small team.

Traits we’ll hire for

Detail-obsessed: tracking, naming conventions, data hygiene and QA are second nature.
High learning velocity: fast, disciplined iteration with clear hypotheses and honest read-outs.
Commercial judgement: you know when to chase volume and when to protect quality.
Calm leadership: you make the team better and bring the business with you.
Strong communication: crisp updates, clear decisions, no noise.

Nice to have

Experience shifting upmarket (bigger businesses, higher ACV, longer cycles).
CRO expertise (landing pages, forms, onsite journeys).
Familiarity with working alongside an SDR motion and sequencing.
Experience with review sites and intent-based channels in B2B software.

What you get

A high-ownership role with a significant budget and direct access to the Marketing team, Rev Ops team and Data/Business Intelligence team.
Strong tools: HubSpot and Power BI.
A business that values data, clarity and accountable growth, with Vista Equity Partners behind it.
Hybrid working: 2 days in our Birmingham office, 3 from home.

Please note:

Location: Birmingham, England (hybrid: 2 days in the office, 3 days working from home)
Reports to: Chief Revenue Officer

Visa sponsorship: Not available for this role. Applicants must have the right to work in the UK.

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