Media & Public Relations Manager

NHC Innovation · Saudi Arabia

Job Description:

Translate the marketing plan into media and public relations priorities, detailing exposure themes, messaging focus areas, and reputation management objectives
Develop annual media and public relations plan covering paid, earned, and shared channels to strengthen Sakani’s visibility, reach, and engagement
Coordinate media placements and flighting schedules across print, broadcast, and outdoor channels, optimizing timing, frequency, and alignment with priority campaigns
Maintain relationships with media outlets, journalists, influencers, and public relations agencies, leveraging the approved corporate media partner list maintained by Institutional Marketing Communications
Coordinate with Institutional Marketing Communications to request media buying and PR agencies from framework agreements, align briefs and deliverables, and share performance evaluations for vendor management
Coordinate with Content & Creative to prepare media kits, press releases, feature articles, and talking points that support announcements, launches, and key communications
Facilitate media interviews, press briefings, and public appearances by reviewing briefing notes, Q&A materials, and media handling guidelines for executives and spokespersons
Manage review and approval workflows for media materials with Institutional Marketing Communications to ensure adherence to corporate branding, disclosure protocols, and messaging standards
Supervise media dissemination by routing approved materials to journalists, outlets, and agencies, managing timing, placement, embargoes, and corrections to secure optimal coverage
Report on media coverage and sentiment, identifying trends, misinformation risks, and opportunities for proactive engagement or narrative adjustment
Implement crisis communications responses by preparing holding statements, escalation protocols, and messaging in coordination with Institutional Marketing Communications to safeguard Sakani’s reputation
Coordinate with Events Management to plan media engagement and coverage for conferences, exhibitions, and ceremonies, aligning narratives and timing with campaign objectives
Review performance of media campaigns by tracking impressions, reach, earned value, and sentiment, consolidating structured reports and recommendations for Product Marketing
Supervise maintenance of repositories for press releases, media kits, coverage reports, and journalist databases, ensuring traceability, accessibility, and reuse across campaigns
Review media and public relations practices against leading institutions, documenting lessons learned and refining frameworks, workflows, and approval processes with stakeholders’ feedback

JOB REQUIREMENTS:

Bachelor’s degree in Marketing, Public Relations, Communications, Media Studies, Journalism, or any related field is required

Experience:
A minimum of 9 years of relevant experience with at least 2 years of experience in a leadership role

Certifications:

Certifications in CIPR Professional PR Diploma, PRSA Accreditation in Public Relations (APR), IABC Communication Management Professional (CMP), or CIPR Chartered Practitioner are optional

#LI-DNI

The job holder is responsible for executing Sakani’s media and public relations by coordinating planning, placements, coverage, and media relationships to enhance visibility, protect reputation, and support realization of marketing objectives

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