Sr. Marketing Manager (Global apparel)
Polaris · Rigby
Position Overview:
As Senior Marketing Manager at Teton Outfitters (a subsidiary of Polaris Inc.), you will lead global marketing strategy and execution for the KLIM and 509 brands, reporting directly to the General Manager. This role oversees the team focused on brand positioning, consumer engagement, communications, public relations, content strategy, athlete and ambassador programs, events, and integrated marketing campaigns across global markets. Working closely with Product, Sales, Consumer Direct, Creative, and Operations, you will align marketing initiatives with business objectives while maintaining each brand's distinct identity and market position. The position offers broad ownership of the marketing function, including team leadership, brand development, and go-to-market execution, with a direct impact on brand equity and long-term business growth.
Key Responsibilities:
- Lead, coach, and develop the global marketing team of approx. four direct reports (seven total) by establishing clear priorities, performance expectations, and development plans while promoting accountability, collaboration, and continuous improvement.
- Develop and execute global marketing strategies for KLIM and 509 that strengthen brand positioning, support business objectives, and maintain consistent messaging and storytelling across markets and consumer touchpoints.
- Lead integrated marketing campaigns across owned and earned channels, including seasonal product launches, promotional initiatives, and consumer engagement programs that increase brand awareness, consideration, loyalty, and advocacy.
- Partner with Product, Sales, Consumer Direct, Creative, and Operations teams to align marketing priorities with product roadmaps, seasonal business objectives, and go-to-market strategies while maintaining clear functional accountability.
- Establish and oversee content and creative strategies, including product photography, video, brand storytelling, and marketing materials, ensuring consistent brand standards and effective communication of product innovation and performance benefits.
- Direct global public relations and brand communications strategies, including media relations, press releases, executive communications, industry partnerships, and crisis communication planning and response.
- Lead athlete, ambassador, influencer, and sponsorship programs, building relationships with key partners and ensuring initiatives strengthen brand credibility, consumer engagement, and business objectives.
- Oversee event marketing strategies, experiential activations, product shows, and industry events, ensuring effective execution and measurable value from sponsorships and partnerships.
- Analyze consumer insights, market trends, competitive activity, and campaign performance to guide marketing decisions, optimize investments, and identify opportunities to strengthen brand positioning across domestic and international markets.
- Develop and manage an annual marketing budget of approx. $2.5M, allocate resources based on business priorities, monitor spending, and evaluate agency, vendor, and partnership performance to maximize effectiveness and ROI.
- Champion consistent brand experiences across global markets by maintaining brand standards, aligning internal stakeholders, and adapting marketing communications to regional consumer preferences and market conditions.
Desired Competencies:
- Leadership: You inspire, guide, and empower others to achieve their best by setting clear direction, fostering trust, and creating an environment where people feel supported, motivated, and accountable for delivering results.
- Business Acumen: You understand how your work impacts financial performance, operational efficiency, and organizational goals, and you make decisions with the broader business context in mind.
- Collaboration: You work effectively with others across functions and levels, contributing to shared goals while respecting different perspectives.
- Strategic Thinking: You set the direction for the Brand Marketing team and initiatives that align with the Company's strategic priorities.
Qualifications:
- BS in Marketing, Communications, Business, or a related field.
- 8+ years of progressive marketing experience, including leadership responsibilities.
- Experience managing and developing marketing teams, including coaching employees, establishing performance expectations, and coordinating cross-functional marketing initiatives.
- Demonstrated success developing and executing integrated marketing strategies, brand positioning initiatives, consumer engagement programs, and go-to-market campaigns.
- Experience building and growing consumer brands within the outdoor, powersports, apparel, sporting goods, or adjacent industries.
- Strong understanding of consumer behavior, market research, brand management, and the application of consumer insights to marketing strategy.
- Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders and collaborate effectively across organizational functions and levels.
- Strong strategic thinking and analytical capabilities, including experience evaluating marketing performance, managing priorities, and making data-informed decisions.
- Experience leading global or multi-market marketing organizations, managing athlete, ambassador, sponsorship, or event marketing programs, and familiarity with digital marketing channels and consumer-direct business models preferred.
- Passion for powersports, outdoor recreation, or technical apparel industries preferred.
- This position follows a hybrid work schedule based in Rigby, Idaho, with Tuesday through Thursday designated as in-office days. Occasional evening and weekend work is required during events, product launches, and peak business periods.
- Only local or relocatable candidates will be considered.
- Ability to travel up to 15%, domestically and internationally, as needed.
- This position is not eligible for sponsorship.
#LI-RAO #HYBRID
To qualify for this position, former employees must be eligible for rehire, and current employees must be in good standing.
We are an ambitious, resourceful, and driven workforce, which empowers us to THINK OUTSIDE. Apply today!
About Teton Outfitters
Teton Outfitters outfits consumers around the world with its diverse portfolio of iconic Powersports brands, including KLIM and 509. Founded in 1998, Teton Outfitters is one of the world’s fastest growing apparel, helmets, goggles and accessories companies within the Powersports channel. Operations span numerous geographies, product categories and distribution locations. Teton Outfitters is committed to delivering innovative products to that excite our customers and create a unforgettable experience.
EEO Statement
Teton Outfitters is an Equal Opportunity Employer and will make all employment-related decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, marital status, familial status, status with regard to public assistance, membership or activity in a local commission, protected veteran status, or any other status protected by applicable law.