Senior Analyst – Beauty & Personal Care, China

Mintel · Shanghai

1. Advisory & Client Engagement

Deliver insight-sharing sessions and advisory discussions based on research findings and written reports, clearly explaining complex analyses and implications.
Respond to client briefs by shaping research frameworks, analysis structures and report narratives, rather than purely extracting data.
Use pre-published Mintel Reports and research outputs to support client discussions, tailoring angles and focus to specific business questions.
Present research-led insights to clients in a clear, structured and confident manner, ensuring findings are well understood and actionable.
Work closely with Client Success and Commercial teams to support content-led advisory engagements, ensuring research outputs are aligned with client needs.
Proactively communicate with clients on the most relevant research findings, market insights and report outputs for their business priorities.

2. Content & Insights Delivery

Publish in-depth research reports combining market research and consumer insights, demonstrating Mintel’s expertise across consumer markets.
Deliver Mintel Reports on time and to a consistently high quality standard, covering a range of categories and subject areas.
Independently lead the end-to-end report workflow, including:
- research design and scoping
- questionnaire design and research framework development
- primary and secondary data collection
- data analysis, validation and interpretation
- insight synthesis, storyline development and report writing
Gather and assess relevant primary and secondary data for each market, working closely with Research Directors to develop accurate market, company and segmentation insights.
Translate complex data and research findings into clear, structured and insight-led written content, aligned with Mintel’s reporting standards.

3. Industry Engagement

Monitor consumer, market and innovation trends, identifying the most relevant issues to explore through consumer research.
Build and maintain relationships with industry contacts and experts to deepen understanding of factors influencing consumer behavior, innovation and company strategy.
Integrate market knowledge, research findings and external inputs into coherent insight narratives that strengthen report quality and relevance.

5 years+ of experience in the Beauty & Personal Care industry, or in research, consulting, or market intelligence roles supporting BPC clients.
Strong analytical, critical thinking and insight-generation skills, with the ability to translate data and research findings into actionable business recommendations.
Proven ability to independently manage research and insight projects from design and analysis through to report development and client presentation.
Strong business acumen and commercial awareness, with a good understanding of consumer behavior, market dynamics and innovation trends within the BPC industry.
Excellent presentation, communication, and stakeholder management skills, with confidence in engaging clients and leading insight-led discussions.
Self-driven, collaborative, and intellectually curious, with strong written communication skills in both Mandarin and English.

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