Digital Media Specialist (Paid Social & Programmatic)
Situation Group · New York City · $65,000–$80,000 (stated in the posting)
Town Hall – a fast-growing digital media agency serving higher education and mission-driven brands – is seeking a Digital Media Specialist (Paid Social & Programmatic) to lead the technical execution, trafficking, and platform optimization for paid media campaigns, with a primary focus on paid social channels and Google video and display.
You are the analytical engine behind the screen. You’ll thrive here if you possess relentless attention to detail, live "hands-on-keyboard" in ad platforms daily, and take pride in flawless campaign execution, consistent tracking setups, and structured data management.
Our office is located in midtown Manhattan, and we currently work in-office four days per week (Monday–Thursday).
What You’ll Do
- Campaign Building & Trafficking: Build, QA, and launch paid digital media campaigns across self-managed platforms, primarily Meta, LinkedIn, Google (including Demand Gen, YouTube), Reddit, and TikTok.
- In-Platform Optimization: Conduct daily monitoring of active campaigns. Adjust bidding strategies, execute audience exclusions, manage budget pacing, and deploy creative swaps in accordance with planned flighting schedules.
- Technical Operations & Tagging: Support pixel governance, conversion mapping, and overseeing event tagging via Google Tag Manager (GTM) to ensure accurate performance data links seamlessly back to ad platform algorithms.
- Cross-Functional Collaboration: Partner with Media Planners and Search Managers to review media plans for operational feasibility. Work closely with Creative Strategists, Account Directors, and Project Managers to traffic newly approved ad variants smoothly.
- Brand Safety & Compliance: Enforce strict brand safety frameworks (e.g., publisher exclusions, blocklists) and pixel setups aligned with client consent management platforms to safeguard institution reputations.
Requirements
- Platform Expertise: 2–5 years of direct, hands-on-keyboard execution experience within Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads. Fluency in other paid social platforms is a plus.
- Process-Driven Mindset: Attention to detail regarding naming conventions, creative parameters, and budget allocations; ability to operate independently without manual oversight.
- Data Literacy: Strong capability in Microsoft Excel/Google Sheets, data normalization, and diagnosing platform-level delivery discrepancies or tracking drops.
- Agency Experience Preferred: Familiarity with mid-to-large account budgets, multi-brand environments, or deadline-driven marketing cycles is highly preferred.
Benefits
We offer a competitive base salary and a range of benefits and perks:
- Salary range $65,000 - $80,000 per year, commensurate with experience
- Health care plan (medical, dental and vision)
- Retirement plan with employer match
- Life and disability insurance
- Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays
- Paid family leave
- Cold brew coffee, snacks and fresh fruit
- Wellness resources
- Special access to New York City’s arts and entertainment scene
We have been honored for our commitment to our team with workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune.
Our Company
We are Town Hall, a mission-driven agency that harnesses the power of digital to do good. We partner with nonprofit and higher education organizations like Share Our Strength, The Ad Council, PBS, Harvard University, Carnegie Mellon University, and New York Law School.
Town Hall is part of Situation Group, a full-service collective of award-winning advertising agencies.