Marketing Manager, Distribution and CRM
Vitality Group International · Chicago · $90,000–$105,000 (stated in the posting)
- Develop distribution marketing plans and support their execution across consultants, brokers, health plans, employers, and sales channels, in line with agreed commercial priorities.
- Manage integrated campaigns and partner experiences that support demand, engagement, and conversion across priority audiences.
- Contribute to go-to-market planning and deliver sales enablement activity in partnership with Sales, Client Relations, Product, and Strategy.
- Manage CRM campaigns, audience segmentation, prospect journeys, lead nurture, and marketing automation within agreed commercial processes.
- Use digital marketing, data, AI, and marketing technology to improve campaign performance, personalization, efficiency, and delivery quality.
- Apply agreed measurement approaches and report on marketing activity, channel engagement, lead progression, and commercial outcomes.
- Coordinate the development, maintenance, and optimization of distribution content, communications, and digital touchpoints in line with brand and governance standards.
- Coordinate distribution-related events that engage brokers and consultants.
- Maintain effective stakeholder, agency, vendor, and partner relationships to coordinate priorities and deliver agreed initiatives.
- Identify and recommend practical improvements to marketing processes, platforms, governance, and ways of working.
- Manage assigned priorities, budgets, resources, and delivery across distribution marketing activities, escalating tradeoffs when needed.
Salary Range: $90,000-$105,000
Requirements
- Bachelor's degree or equivalent experience in marketing, business, communications, healthcare administration, digital marketing or a related discipline.
- Relevant experience in B2B healthcare, employee benefits, insurance, wellbeing, SaaS, or another complex commercial marketing environment.
- Experience managing distribution marketing programs across sales, broker, consultant, partner, health plan, or employer channels.
- Practical experience with CRM and marketing automation platforms, including audience segmentation, lead nurture programs, marketing journeys, campaign reporting, and lead management processes.
- Working knowledge of digital marketing across email, website optimization, paid media, SEO/SEM, webinars, and conversion-focused campaigns.
- Experience developing sales enablement content, go-to-market materials, product launch communications, and customer-facing marketing assets.
- Ability to influence and collaborate effectively with Sales, Product, Client Relations, Data, Operations, and Marketing stakeholders.
- Sound analytical and commercial judgment, with the ability to interpret marketing performance, connect activity to business outcomes, and recommend opportunities for improvement.
Preferred
- Relevant qualifications in CRM, marketing automation, digital marketing, analytics, Salesforce, sales enablement or project management.
- Experience with Highspot or another sales enablement platform.
- Experience using digital marketing, analytics, and reporting tools such as Google Analytics, Power BI, SEMrush, LinkedIn Ads, or similar platforms.
- Experience leveraging AI-enabled marketing technologies to improve effectiveness, personalization, efficiency, or quality.
- Working knowledge of website, CRM integration, data management, and campaign operations best practices.
- Experience coordinating agencies, vendors, and cross-functional project teams.
- Experience supporting conference strategy, event marketing, or partner-led growth initiatives.
Benefits
Medical, Dental and Vision
401(k) with company match
Company paid Life, AD&D Short and Long term disability insurance
Generous PTO, Holidays and Summer Fridays
100% paid parental leave
Wellness Resources
More jobs at Vitality Group International · Marketing & Comms jobs in Chicago