Assistant Brand Manager (Fixed Term)
Reckitt
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- Assistant Brand Manager (Fixed Term)
- City: Warszawa
- We are Reckitt
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Marketing
The eRB function is the eCommerce and digital execution engine of Reckitt. We help create a healthier, cleaner world by building shared success with our consumers, making access to the highest quality hygiene, wellness, and nourishment possible through online channels.
Within eRB we're focused on accelerating the performance and purpose of Reckitt brands to empower a bigger, faster and bolder eCommerce and digital business. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success.
Reckitt has around 800 eCommerce people across the world. In-market roles cover areas such as online Key Accounts and Performance Marketing, regional roles work with the markets to provide specialist expertise to accelerate online growth, and our global teams cover areas such as Amazon, EB2B and Direct to Consumer.
About the role
We are seeking a dynamic and experienced brand owner to join our OTC Marketing team. You will have crucial influence on driving the strategic direction based on brand’s purpose, brand equity and OTC business growth in Poland and EE region.
- Your responsibilities
- Support the development of category strategy and spur the growth of assigned brands with marketing excellence.
- Oversee your brand's annual financial objectives and market share goals, responding to results with actionable plans.
- Contribute to long-term marketing strategies, communication and innovation policies for Poland and EE markets.
- Assemble the annual Brand Plan, endorsing marketing actions, sales initiatives, and outstanding execution.
- Devise local and regional business development initiatives in collaboration with internal and external stakeholders to propel the brand forward.
- Conduct comprehensive market research to identify trends, consumer insights, and competitive landscape within the pain category. Analyze market dynamics, consumer behavior, and competitor strategies to inform brand positioning and marketing initiatives.
- Utilize market data and insights to forecast sales, set growth targets, and develop assumptions for market share expansion.
- Track and analyze key performance metrics, market trends, and consumer insights to optimize marketing strategies and tactics.
- Develop and manage brand budgets effectively, allocating resources to maximize ROI and achieve business objectives.
- Regulatory Compliance: Ensure all brand activities adhere to regulatory requirements and industry standards, particularly in the healthcare and pharmaceutical sectors.
- The experience we're looking for
- Bachelor’s degree in marketing, Business Administration, or related field;
- 2 years of experience in brand management, preferably in the healthcare industry.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent communication, presentation, and interpersonal skills, with the ability to influence cross-functional teams and senior stakeholders.
- Self-starter with a proactive and entrepreneurial mindset, able to thrive in a fast-paced and dynamic environment.
- The skills for success
Data Analysis, Ecommerce, Adaptability and Innovation, Social Media, Ecommerce data, Digital Marketing Expertise, E-commerce Platforms, FMCG/Consumer Health Experience, Brand Management, Project Management, Analysing sales, Customer Relationship Management (CRM).
What we offer
- With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
- We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
Equality
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.