Laneige Marketing Operations Manager
Amorepacific · New York City · $100,000–$115,000 (stated in the posting)
Job Summary
About the Brand
Laneige is a globally renowned Korean skin care brand with over 30 years of research on hydration, with top-rated modern technology, high-quality ingredients and award-winning formulas that reveal glowing, radiant skin.
The Laneige Marketing Operations Manager plays a critical leadership role in driving seamless, integrated marketing execution for LANEIGE US. Serving as the central nucleus across all local cross‑functional teams, this role ensures that all US launches, campaigns, and promotions are strategically planned, executed on time, and delivered consistently across every consumer touchpoint. The position partners closely with Global HQ’s Senior Director of Marketing/Creative Operations and the Senior Creative Project Manager to enable strong operational rigor, alignment, and transparency across US marketing teams. The ideal candidate brings program leadership, process excellence, and the ability to scale marketing operations within a fast‑paced, global beauty environment.
Principal Accountabilities
Strategic Campaign & Launch Leadership
- Own end‑to‑end operational planning and execution for priority campaigns and product launches across Consumer, Product Marketing, Trade, Paid Media, Social, PR, and Creative
- Translate business objectives and brand priorities into clear execution plans, timelines, and workflows
- Manage the integrated campaign calendar, ensuring cross‑channel alignment and visibility
- Identify risks, dependencies, and resourcing gaps early, driving resolution and escalation as needed.
- Create and implement contingency plans to support on‑time execution as priorities shift.
Global–Local Orchestration
- Serve as the primary US marketing operations lead and key liaison to Global HQ project management partners
- Translate global strategies, timelines, and requirements into localized execution frameworks tailored to US market needs
- Drive consistent communication across global and local stakeholders, navigating time zones and competing priorities
- Provide structured operational feedback to Global HQ to improve cross‑regional workflows and collaboration.
Marketing Process & Workflow Excellence
- Design and implement standardized campaign briefing frameworks to ensure clarity of scope, objectives, and messaging across channels
- Own and continuously optimize marketing workflows and approval processes within Monday.com to improve speed, visibility, and efficiency
- Partner with Creative Project Management to ensure seamless asset flow from intake through final delivery
Cross‑Functional Leadership & Alignment
- Serve as the central coordination point for US marketing teams from planning through launch execution
- Lead core operating forums including status updates, launch readiness reviews, and post‑campaign retrospectives
- Establish and reinforce clear ownership, timelines, and decision‑making structures across stakeholders
- Own leadership review meetings to drive alignment, decision‑making, and on‑time delivery
Key Experience and Skills
Qualification and Experience
- 6-8 years of experience in marketing operations, integrated marketing, or program management (beauty or consumer brands preferred)
- Proven ability to lead complex, cross-functional initiatives in a global organization
- Exceptional organizational, communication, and stakeholder management skills
- Strong process mindset with the ability to balance structure and flexibility
- Passion for brand, storytelling, and operational excellence
Skills & Personal Attributes
- Resourceful, motivated go-getter
- Respected team player
- Innovative problem solver
- Attentive to detail
- Multi-functional and project management skills
- Able to work under pressure and tight schedule
- Adapt to changes and environment quickly
- Thinks innovatively and delivers new ideas
- Ability to work independently/be a self-starter
- Energizes and enables others
AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.