India Specialist Marketing - CRM

Boston Consulting Group · Gurugram

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

The Specialist will manage EngageCRM portal (Microsoft Dynamics) and governance for BCG's client database. You will keep the data accurate, current and relevant, work with Practice Areas to translate their marketing needs into CRM-led delivery, and establish standardized CRM processes so Marketing runs seamlessly and on time. You will also bring Gen AI into CRM operations, using it to improve data quality, automate routine work and surface sharper insights. This is a data-first role for someone who is comfortable with numbers, owns outcomes and can scale the portfolio.

CRM management and tracking

Lead and track CRM across Marketing and Practice Areas, with clear usage metrics
Identify gaps and drive corrective action with senior stakeholders

Data health and governance

Maintain the quality, completeness and relevance of the client database on EngageCRM
Run periodic accuracy checks and resolve duplicates, outdated records and gaps
Define and enforce data standards, ownership rules and CRM process guidelines
Coordinate with senior BCG stakeholders to keep the client database aligned with business priorities

Gen AI enablement

Identify and pilot Gen AI use cases across CRM
Build and refine prompts and AI-assisted workflows that cut manual effort and improve turnaround time
Apply Gen AI to generate insights from CRM data
Ensure AI use follows BCG's data privacy, confidentiality and responsible AI guidelines, with human review of AI-generated outputs

Process and scale

Establish standardized CRM processes for Marketing and ensure all timelines are met
Scale the CRM portfolio by improving workflows and building repeatable ways of working
Guide and manage skill-based resources

What You'll Bring

3-5 years in CRM management, marketing operations, data governance or a related analytics role
Hands-on experience with a CRM platform; EngageCRM or similar enterprise CRM experience is a plus
Strong command of data and numbers: advanced Excel, with exposure to reporting tools such as Power BI or Tableau
Experience working with senior stakeholders in a professional services or client-facing environment is preferred
Clear, credible and confident with senior stakeholders
Prioritizes well, multitasks and meets timelines in a fast-paced setting
Self-motivated and a fast learner who takes decisions and implements them independently
Bachelor's degree required; MBA or postgraduate qualification preferred

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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