Senior Manager, Marketing Operations, LATAM
Crunchyroll · Mexico City
About Crunchyroll
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
About the Role
Crunchyroll is seeking a Senior Manager, Marketing Operations to build and run the operational backbone for marketing execution across Latin America. This role will turn regional priorities into clear workflows, workback plans, asset requirements, approvals, and launch-ready execution across multiple markets, languages, and channels.
You will partner with GTM & Growth, Brand & Community, Lifecycle, Curation, Partnerships, Creative, Communications, and global Centers of Excellence to ensure teams can move quickly without sacrificing quality or clarity. Success in this role requires strong program management, process design, and the ability to simplify complex cross-functional execution.
The role is accountable for the systems and operating discipline behind execution—not for replacing channel or campaign strategy owners.
What You’ll Do
- Integrated Marketing Operations: Build and maintain the operating framework that translates LATAM marketing priorities into executable plans, with clear owners, milestones, dependencies, and delivery dates.
- Campaign Workflow Management: Own campaign intake, briefing, workback schedules, approvals, status tracking, and launch-readiness processes across regional marketing initiatives.
- Asset & Localization Operations: Coordinate asset requirements, transcreation/localization workflows, versioning, approvals, delivery, and final-market readiness across Spanish LATAM and Portuguese Brazil.
- Cross-Channel Coordination: Connect Lifecycle, Curation, Brand, Partnerships, Communications, and other channel owners so execution plans are synchronized and teams have visibility into changes and dependencies.
- Tools & Process Ownership: Establish strong usage and governance for workflow tools such as Wrike and related planning systems; simplify templates, handoffs, and operating routines to reduce friction and duplicated work.
- Creative & Resource Operations: Partner with Creative and regional/global resource owners to forecast capacity, sequence priorities, coordinate external vendors or agencies where needed, and surface resource constraints early.
- Budget & Vendor Coordination: Support operational tracking of campaign spend, POs, vendor deliverables, and production commitments in partnership with Finance, Procurement, and budget owners.
- Launch Readiness & Risk Management: Maintain a clear view of campaign risks, approvals, missing assets, localization blockers, and dependencies; escalate issues early and drive closure before launch.
- Performance & Retrospectives: Partner with channel owners and analytics teams to capture learnings, improve operating processes, and build repeatable playbooks for high-frequency regional initiatives.
About You
We get excited about candidates who bring:
- 7+ years of experience in marketing operations, integrated marketing, campaign operations, creative operations, or program management, ideally in entertainment, streaming, technology, or another high-velocity consumer business.
- Proven experience building operational processes across multiple channels, markets, stakeholders, and time zones.
- Strong expertise in campaign planning, workback management, creative/localization workflows, approvals, and launch readiness.
- Experience with workflow and project-management platforms such as Wrike, Asana, Monday.com, Airtable, or similar tools.
- Excellent organizational judgment and the ability to simplify complex cross-functional work into clear plans, owners, and decisions.
- Strong stakeholder-management skills, including experience partnering with global teams, agencies, creative teams, and functional specialists.
- Comfort with budget tracking, vendor coordination, and operational reporting.
- Strong written and verbal communication skills in English and Spanish; Portuguese is a plus.
- Passion for anime, entertainment, or fan-first brands is highly valued.
About the Team
LATAM GTM & Growth turns regional market opportunities into coordinated commercial plans that grow acquisition, engagement, retention, and revenue. Marketing Operations provides the operating system that allows those plans to move from strategy to high-quality execution with speed, visibility, and accountability.
Why you will love working at Crunchyroll
In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy amazing benefits and perks:
About our Values
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
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Courage. We believe that when we overcome fear, we enable our best selves.
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Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Kaizen. We have a growth mindset committed to constant forward progress.
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Service. We serve our community with humility, enabling joy and belonging for others.
Our commitment to diversity and inclusion
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.