Product Marketing Engineer
Emerson · Austin
The Team:
At NI/Emerson Test & Measurement, the Product Marketing Engineering team is where engineering meets business. We are a dynamic group that bridges the gap between cutting-edge R&D and our customers. Our mission is to evangelize the technical benefits of NI hardware and software products to technical audiences, including customers, sales teams, and internal stakeholders. We create impactful content such as videos, white papers, presentations, product demonstrations, and web resources to position our products effectively and drive demand for NI’s world-class technology.
The Opportunity:
As a Principal Product Marketing Engineer, you will lead hands-on go-to-market execution while helping evolve how NI brings software to market. You will help evolve our go-to-market motion by applying modern software and SaaS practices to support faster, more frequent releases and continuously communicate new customer value.
You will partner with Product Management, R&D, sales, and marketing to translate customer needs and product capabilities into compelling messaging, technical content, seller enablement, and launch execution. You will help establish scalable practices for continuously communicating new value, preparing sellers, and driving adoption as our software portfolio and pace of innovation grow.
Your technical fluency will enable you to connect NI software with our broader hardware platform, translate complex capabilities into clear customer value, and help sellers and customers understand the value of the complete ecosystem.
What You'll Do:
Evolve and scale our product marketing approach to support more frequent software updates, personally building and delivering the launch content, enablement, and execution practices needed to maintain quality and seller readiness as release velocity increases.
Work closely with Product Management and R&D to align release priorities, scope, and timing, adapt go-to-market execution as plans change, and bring more frequent software updates to market.
Lead product marketing readiness for assigned software releases and capabilities, and co-lead launches for larger software platforms, partnering across the Product Marketing team to deliver successful adoption.
Create high-quality technical marketing deliverables—including demonstrations, videos, presentations, web content, and sales tools—that communicate customer value and generate demand.
Develop and deliver practical training, tools, and guidance that help direct and indirect sellers confidently position NI software within the broader hardware and software platform.
Serve as a product expert in customer and pre-sales engagements, connecting software capabilities to instrumentation, data acquisition, and automated test workflows.
Use customer feedback, seller input, adoption signals, and campaign performance to continuously improve messaging, enablement, and release execution.
Represent NI software and the broader Test & Measurement platform at customer events, industry forums, trade shows, and conferences.
What You'll Bring
Bachelor’s degree in electrical engineering, computer engineering, computer science, or an equivalent technical field.
8+ years of product marketing, technical marketing, solutions marketing, or related experience bringing complex technical products to market.