Assistant Marketing Manager, Estee Lauder, Cliqniue
Estée Lauder Companies · Hong Kong
Description
360° Marketing Campaign Support and Execution
- Work with the Marketing Manager to translate campaign strategies into detailed implementation plans and timelines.
- Support the roll-out of full 360° marketing campaigns across consumer touchpoints (VM, in-store, digital, CRM, social, PR, and media) ensuring all assets and communications are on-brand and delivered on time.
- Coordinate with agencies, vendors, and partners to adapt, localize, and produce creative materials and collaterals according to brand guidelines.
- Drive execution of localized campaign initiatives and provide hands-on support in launching and monitoring national campaigns.
- Ensure consistent communication of campaign progress and issues to the Marketing Manager.
Trade, Retail, and Omnichannel Activation
- Support development and execution of POS and retail marketing activations to achieve sales targets and product growth objectives
- Liaise directly with internal teams, retailers, malls, and external business partners to facilitate logistical arrangements for promotional events.
- Propose ideas for retail promotions, joint promotions, and other possible collaborations
- Coordinate in-store and online activation synergy to maximize brand presence across channels.
Product and Forecast Administration
- Prepare and coordinate forecasting for new launches, GWPs, and samples for selected product portfolio
- Review sales, stock, and KPIs for assigned products or campaigns and prepare status updates or action plan proposals for higher-level review.
Reporting, Analysis, and Insight
- Track and report on campaign and retail performance, extracting key insights to be shared with the wider team for further action.
- Gather and analyze market intelligence, competitor activities, and consumer trends to help inform ongoing strategies.
- Prepare regular and ad hoc reports—including post-campaign performance, retail effectiveness, and budget updates
Budget and Administrative Support
- Assist the Marketing Manager with monitoring A&P budget utilization and maintaining proper documentation for purchase orders, invoices, and payments.
- Ensure accurate processing of administrative and financial paperwork associated with campaigns and activations.
Teamwork and Collaboration
- Take an active part in departmental meetings, project briefings, and cross-functional collaborations.
- Guide and support junior team members in daily marketing tasks as needed, ensuring high standards and adherence to directions from management.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 5-7 years of marketing experience, ideally in beauty, luxury, or FMCG sector.
- Demonstrated experience supporting integrated campaigns and retail activations in a fast-paced environment.
- Strong organizational, coordination, and project management skills.
- Proactive, detail-oriented, with strong communication skills and teamwork mindset.
- Excellent English and Chinese language skills.
- A passion for brand building and consumer engagement.
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