Country Head of Marketing - Executive Director

JPMorgan Chase · Madrid

Excited by the opportunity to build innovative digital retail banking products and services, backed by one of the world’s leading financial services companies?

Join Chase, our digital consumer bank, at our JPMorganChase office in Madrid. As we continue to grow and expand, we’re looking for a passionate Head of Marketing within the International Consumer Bank in Spain, you will serve as the senior marketing leader for the market — accountable for brand strategy, campaign planning, creative execution, and investment management across the full customer funnel. You will work at the intersection of global brand standards and local market insight, partnering closely with Growth, Lifecycle, Product, and Customer Engagement teams to build awareness, drive consideration, and convert interest into lasting customer relationships. Your work will directly shape how people in Spain discover, choose, and engage with our brand.

Job responsibilities

Define and lead the local marketing strategy for Spain, encompassing brand, product marketing, advertising, communications, and partnership marketing — aligned to the global International Consumer marketing organization
Lead the full campaign planning cycle, coordinating across marketing, product, research, insight, and design teams, as well as external brand, communications, and media agency partners
Prepare, manage, and optimize monthly, quarterly, and annual marketing investment plans, working closely with the local Growth and Lifecycle Lead to maximize budget efficiency and funnel performance
Develop and track marketing objectives and key results across brand awareness, engagement, conversion, and customer deepening — cascading goals clearly across the team and reporting progress to senior stakeholders
Support the development and local activation of branding, positioning, and pricing strategies, ensuring brand message consistency across all channels and customer touchpoints
Partner with Insight and Research teams to deepen understanding of customer personas and segments, managing research briefs across creative, communications, and qualitative or quantitative data requirements
Ensure all brand and campaign activity is rigorously tracked, reported, and continuously optimized — driving measurable improvement in performance and return on investment
Lead partnership marketing strategy and support partner-led marketing initiatives that extend reach and build brand credibility in the local market
Monitor the competitive landscape — including acquisitions, pricing changes, and new product launches — and translate findings into actionable strategic recommendations
Collaborate across the firmwide marketing, brand, and communications organization to align local execution with global standards and share learnings across markets

Required qualifications, capabilities, and skills

Formal training or certification on marketing concepts and extensive years of applied experience
Proven experience in a senior marketing leadership role — such as Head of Marketing or equivalent — within consumer financial services, fintech, or a high-growth technology or scale-up business
Demonstrated experience managing multi-million euro brand advertising and acquisition budgets with accountability for performance outcomes
Established expertise in brand strategy and management, with strong depth across digital channels, performance marketing, and integrated campaign planning
Solid knowledge of brand tracking methodologies, campaign analytics, and reporting dashboards — with the ability to translate data into clear optimization decisions
Strong leadership skills with the ability to set priorities, align cross-functional teams, and develop talent in a fast-paced, matrixed environment
Exceptional communication and stakeholder management skills, with the ability to influence senior leaders and external partners with clarity and confidence

Preferred qualifications, capabilities, and skills

Experience launching or scaling a new consumer brand or financial product in Spain
Familiarity with regulated financial services marketing, including consent, privacy, and compliance requirements in a European context
Experience leading partnership marketing programs and managing co-marketing relationships with external organizations
Proficiency in the local language of Spanish, enabling effective engagement with local agency partners, research vendors, and market stakeholders
Advanced degree (MSc or equivalent) in Marketing, Business, or a related field

J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world’s most prominent corporations, governments, wealthy individuals and institutional investors. Our first-class business in a first-class way approach to serving clients drives everything we do. We strive to build trusted, long-term partnerships to help our clients achieve their business objectives.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Lead the launch and growth of Chase in Spain - shaping strategy, building awareness, and driving customer acquisition from the ground up.

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