Marketing & Innovation Manager - Core Platforms
PepsiCo · Klongtoey
Overview- The role is responsible for driving the end-to-end development, launch and growth of assigned Core Platforms within Thailand’s Savoury portfolio, translating portfolio strategy and agreed innovation priorities into winning consumer propositions and commercially viable innovations.
- Consumer Platforms identified in APAC are Feel Good Favorites, Permissible Indulgence, Nutritious & Functional, and Meals.
- The business has already launched platforms under Feel Good Favorites (Konjac, Fries) and Nutritious & Functional (Daily Nuts), with Permissible Indulgence planned for launch. The role is responsible for further developing and scaling these platforms in Thailand through innovation, renovation, integrated communications and post-launch optimization.
- The role manages the end-to-end lifecycle of assigned platforms, from identifying consumer and market opportunities through concept and product development, launch execution and performance optimization.
Responsibilities
- Lead the end-to-end development and launch process, including cross-functional team management, regular progress reviews, issue anticipation and resolution, and proactive stakeholder communication throughout the project lifecycle.
- Lead Integrated Communication Campaigns, including development of the campaign Big Idea, creative development, media and digital execution, and execution of new brand launches. This includes oversight of trade marketing activities and development of in-store POS materials.
- Communicate and collaborate effectively with cross-functional teams and key stakeholders, including Global Marketing, China team, Marketing, Trade Marketing, Sales, Design, Supply Chain, Finance, Legal, Corporate Affairs (CA), and external partners such as artwork designers, printing suppliers, media and digital agencies, and influencer marketing agencies. Ensure strong alignment and understanding of marketing strategies, market challenges, and growth opportunities, while driving operational excellence to deliver innovations to market effectively and on time.
- Deliver BU Innovation NR targets, leveraging consumer analytics to identify priority areas, guide decision-making, and provide recommendations to BU commercial leadership that drive incrementality and long-term stickiness. Integrate key Gate 5 learning themes into future planning.
- Drive system-wide communication, including development of selling stories and other key narrative elements that drive customer and internal alignment.
- Bring consumer and market insights into innovation development- Stay ahead of emerging consumer behaviours, social trends, and new technologies, applying relevant developments to strengthen the portfolio’s brand presence and maximize marketing performance.
Qualifications
Key Skills/Experience Required:
- Master Degree or Bachelor Degree in any fields
- At least 5 years experiences as Product/ Brand Management/ Innovation Development in multinational FMCG companies
- Strong understanding of integrated communications, digital and performance marketing from strategy through execution.
- Strong analytical and project management skills
- Energetic and high learning agility, result driven, self-motivated, open-minded, easily to adapt with changes, collaborative, and good interpersonal skill
- Data-driven and Performance Marketing skills to drive full funnel conversion
- Strong Leadership
- Stakeholder magement/ Strategic Influencing skill
Differentiating Competencies Required
- Able to work independently and can deal with ambiguity and changing environments.
- Great collaboration skills with high agility to work in teams.
- Good command in English.
- Energetic, fast learner with high learning agility, result driven, self-motivated, open-minded, easily to adapt with changes, collaborative, and good interpersonal skill
- Lead the end-to-end development and launch process, including cross-functional team management, regular progress reviews, issue anticipation and resolution, and proactive stakeholder communication throughout the project lifecycle.
- Lead Integrated Communication Campaigns, including development of the campaign Big Idea, creative development, media and digital execution, and execution of new brand launches. This includes oversight of trade marketing activities and development of in-store POS materials.
- Communicate and collaborate effectively with cross-functional teams and key stakeholders, including Global Marketing, China team, Marketing, Trade Marketing, Sales, Design, Supply Chain, Finance, Legal, Corporate Affairs (CA), and external partners such as artwork designers, printing suppliers, media and digital agencies, and influencer marketing agencies. Ensure strong alignment and understanding of marketing strategies, market challenges, and growth opportunities, while driving operational excellence to deliver innovations to market effectively and on time.
- Deliver BU Innovation NR targets, leveraging consumer analytics to identify priority areas, guide decision-making, and provide recommendations to BU commercial leadership that drive incrementality and long-term stickiness. Integrate key Gate 5 learning themes into future planning.
- Drive system-wide communication, including development of selling stories and other key narrative elements that drive customer and internal alignment.
- Bring consumer and market insights into innovation development- Stay ahead of emerging consumer behaviours, social trends, and new technologies, applying relevant developments to strengthen the portfolio’s brand presence and maximize marketing performance.
Key Skills/Experience Required:
- Master Degree or Bachelor Degree in any fields
- At least 5 years experiences as Product/ Brand Management/ Innovation Development in multinational FMCG companies
- Strong understanding of integrated communications, digital and performance marketing from strategy through execution.
- Strong analytical and project management skills
- Energetic and high learning agility, result driven, self-motivated, open-minded, easily to adapt with changes, collaborative, and good interpersonal skill
- Data-driven and Performance Marketing skills to drive full funnel conversion
- Strong Leadership
- Stakeholder magement/ Strategic Influencing skill
Differentiating Competencies Required
- Able to work independently and can deal with ambiguity and changing environments.
- Great collaboration skills with high agility to work in teams.
- Good command in English.
- Energetic, fast learner with high learning agility, result driven, self-motivated, open-minded, easily to adapt with changes, collaborative, and good interpersonal skill