SodaStream: Senior Social Media Executive
PepsiCo · London
OverviewWe are building a Northern Europe marketing organisation, bringing together market-facing Brand teams with centralised functional expertise across Growth, Advocacy, Media and Insights. This model enables us to deliver best-in-class execution at scale, while ensuring strong local relevance and commercial impact across our markets.Reporting into the Advocacy Lead Northern Europe, we are looking for a Social Lead to own and execute our organic social, creator and community activity across Northern Europe markets.
This is a highly hands-on role responsible for the end-to-end management of SodaStream’s organic social presence across the region — from planning and ideation through to briefing, content creation, publishing, community management and reporting. You will play a key role in building an engaged community around the brand, driving advocacy, word-of-mouth and culturally relevant conversations across platforms. You will also support the development of creator-led content and social-first creative designed for use and amplification across both organic and paid media channels.
Responsibilities
Organic Social Strategy & Community Management
- Own the end-to-end management of organic social channels across Northern Europe (e.g. Instagram, TikTok, Meta)
- Develop channel-level social strategies, content calendars and platform plans, aligned to campaigns, launches and cultural moments
- Lead social content from ideation and briefing through to publishing, reporting and optimisation
- Create and edit social-first content where required, ensuring strong platform relevance and engagement
- Build and nurture an engaged community and top-fan ecosystem, driving advocacy, ratings/reviews, engagement and word-of-mouth
- Manage day-to-day community engagement, responding to trends, comments and conversations in a timely and on-brand way
Owned & Earned Social Media Ownership
- Own day-to-day creator gifting, seeding and relationship management across Northern Europe markets
- Brief and coordinate creators to deliver high-quality CGC for organic and paid media use
- Coordinate creator content delivery across agencies and partners, ensuring timely execution
- Support the Advocacy Lead on paid influencer campaigns and creator partnerships where required
- Partner with Brand Leads and Advocacy Lead to identify strong social-first and creator-led content opportunities for paid social campaigns
- Adapt and localise creator content across markets, working with Brand Leads on translations where needed
TikTok Shop, Affiliates & Advocacy Operations
- Execute TikTok Shop activity, including creator coordination, product seeding and campaign support
- Manage influencer affiliate programmes, including links, codes and creator coordination
- Support execution of creator commerce initiatives across Northern Europe markets
- Coordinate with internal teams to ensure product availability and campaign readiness
- Track and report on social, creator, TikTok Shop and affiliate performance, identifying optimisation opportunities
- Support delivery of broader advocacy activity across campaigns and always-on initiatives
Qualifications
- 4+ years’ experience in social, influencer or content roles; experience within established global blue-chip businesses and/or high-growth start-ups across FMCG, SDA or Beverage categories
- Native-level English proficiency required; additional Nordic, Dutch and/or French language skills are advantageous
- Strong understanding of TikTok, Instagram, Meta and platform behaviour
- Experience creating, editing or managing social-first content
- Experience working with creators, influencers and/or agencies
- Strong understanding of community management and engagement strategies
- Ability to manage multiple projects in a fast-paced environment
- Experience working across multiple markets or languages is a plus
- Passion for social media, content and digital culture
- Experience with TikTok Shop, affiliate platforms or creator tools beneficial
Organic Social Strategy & Community Management
- Own the end-to-end management of organic social channels across Northern Europe (e.g. Instagram, TikTok, Meta)
- Develop channel-level social strategies, content calendars and platform plans, aligned to campaigns, launches and cultural moments
- Lead social content from ideation and briefing through to publishing, reporting and optimisation
- Create and edit social-first content where required, ensuring strong platform relevance and engagement
- Build and nurture an engaged community and top-fan ecosystem, driving advocacy, ratings/reviews, engagement and word-of-mouth
- Manage day-to-day community engagement, responding to trends, comments and conversations in a timely and on-brand way
Owned & Earned Social Media Ownership
- Own day-to-day creator gifting, seeding and relationship management across Northern Europe markets
- Brief and coordinate creators to deliver high-quality CGC for organic and paid media use
- Coordinate creator content delivery across agencies and partners, ensuring timely execution
- Support the Advocacy Lead on paid influencer campaigns and creator partnerships where required
- Partner with Brand Leads and Advocacy Lead to identify strong social-first and creator-led content opportunities for paid social campaigns
- Adapt and localise creator content across markets, working with Brand Leads on translations where needed
TikTok Shop, Affiliates & Advocacy Operations
- Execute TikTok Shop activity, including creator coordination, product seeding and campaign support
- Manage influencer affiliate programmes, including links, codes and creator coordination
- Support execution of creator commerce initiatives across Northern Europe markets
- Coordinate with internal teams to ensure product availability and campaign readiness
- Track and report on social, creator, TikTok Shop and affiliate performance, identifying optimisation opportunities
- Support delivery of broader advocacy activity across campaigns and always-on initiatives
- 4+ years’ experience in social, influencer or content roles; experience within established global blue-chip businesses and/or high-growth start-ups across FMCG, SDA or Beverage categories
- Native-level English proficiency required; additional Nordic, Dutch and/or French language skills are advantageous
- Strong understanding of TikTok, Instagram, Meta and platform behaviour
- Experience creating, editing or managing social-first content
- Experience working with creators, influencers and/or agencies
- Strong understanding of community management and engagement strategies
- Ability to manage multiple projects in a fast-paced environment
- Experience working across multiple markets or languages is a plus
- Passion for social media, content and digital culture
- Experience with TikTok Shop, affiliate platforms or creator tools beneficial