Supervisor, Media Strategy
SALT XC · Toronto · CA$85,000–CA$105,000 (stated in the posting)
POSITION DESCRIPTION
ROLE: SUPERVISOR, MEDIA STRATEGY (Financial Institution Experience)
TEAM: MEDIA
LOCATION: TORONTO (HYBRID)
COMPANY OVERVIEW
Salt XC is an agency driven by the philosophy of Experiential Commerce™. Our unique framework for designing better consumer experiences that earn attention and drive action. We take an integrated approach that connects your consumer’s online and offline experiences through data, media, and the memorable moments that drive brand transactions.
ROLE OVERVIEW
The Media Supervisor is a data-driven, insights-led media strategist and platform expert with hands-on analytics, reporting, and management experience. The best candidate for this role will be a natural collaborator, with strong presentation, organizational, and strategic thinking skills. They have a strong comprehension of the media landscape and a proactive nature combined with a high level of attention to detail. The Media Supervisor is on top of current and emerging trends in the world of digital media, and ideally the CPG & Sports Betting industries, as this role will be working primarily in this exciting space.
The Media Supervisor will serve as a primary, daily point of client contact pertaining to media, including but not limited to Paid Social, Video, OOH, TV, and Content. The role will require the right candidate to be highly proficient in media planning, implementation, reporting, and analysis. This includes understanding online user journey optimizations, and a very solid understanding of Google Analytics and online tracking and measurement. The successful candidate will need to develop strong trust-based relationships with both the client and agency team members.
CORE RESPONSIBILITIES
Media Planning & Buying
- Work directly with the Media Director, supporting planning and leading implementation across all key clients.
- Maintain stewardship and accountability of the media plan, regularly evaluating and monitoring execution.
- Ensure campaigns are properly set up against KPIs and using the correct budget.
- Ensure all media plans adhere to the agency’s values, philosophies, and processes.
Integrated Media Strategy
- Support the preparation, writing, and presentation of integrated media plans, proposals, and analysis that satisfy client objectives and go beyond the brief.
- Lead the preparation and presentation of evaluations of media opportunities, media trends, and issues of interest to clients.
- Accurately and effectively manage clients’ day-to-day planning requirements, with a strong understanding of clients’ business objectives and KPIs.
- Influence decision-making by encouraging appropriate strategies and highlighting the benefits of offerings to clients.
Measurement, Analytics & Reporting
- Develop the reporting process for each client alongside the Media Director, and ensure timely delivery of reports based on the aligned-upon process.
- Maintain awareness of client KPIs and objectives, ensuring tracking is in place ahead of check-ins as required.
Media Tools & Platform Fluency
- Review and QA platform setup across multiple platforms and campaign types.
- Liaise and foster knowledge-sharing with other disciplines internally, partner agencies, and other departments to ensure media and client knowledge stays current.
Performance Optimization & Testing
- Apply a solid understanding of online user journey optimization to identify and act on opportunities to improve campaign performance.
- Monitor campaign delivery against KPIs and flag optimization opportunities to the Media Director.
Channel & Audience Expertise
- Ensure campaigns are targeted appropriately across platforms (Paid Social, Video, OOH, TV, and Content), aligning audience approach to each client’s objectives.
Leadership, Management & Administration
- Oversee the work of junior team members, supporting the management of workload and prioritization across multiple clients and campaigns.
- Inform leadership of potential challenges and opportunities as they relate to client and/or people management.
- Participate in additional agency/team projects and new business presentations as required.
EXPERIENCE & SKILLS
- Minimum 3–4 years working at a media agency, in a senior media planner or digital strategy role.
- Financial Institution Experience
- Bachelor’s degree or Diploma in Marketing, Communication, or Advertising required.
- Prior hands-on experience in Google Analytics, Search Console, paid social business manager accounts, and Google Ad accounts (essential).
- Demonstrated creative and innovative thinker, who doesn’t mind rolling up their sleeves and getting the job done.
- Strong presentation skills.
- Excellent communication skills (both written and verbal).
- High attention to detail.
- Prior hands-on experience with Google Data Studio / dashboard visualization tools (essential).
- Traditional media experience creating omnichannel amplification strategies (desired).
- Hands-on management experience — planning, implementing, optimizing, and reporting for Fortune 50 brands.
- Ability to apply common sense understanding to carry out detailed and sometimes involved instructions furnished in written, oral, or diagram form.
- Knowledge across all facets of the digital marketing space: CRM, SEO, SEM, programmatic, social, mobile, and video.
- Experience with e-commerce platforms such as Shopify, Magento, and BigCommerce is an asset.
- Working knowledge of basic HTML and CMS platforms such as WordPress is an asset.
SALT’S VALUES
- Salt of the Earth: We aspire to be good people. People who are humble, hardworking, honest, and kind to one another. People who are fun to work with, who trust and are respectful of each other.
- Do What’s Right: We don’t believe in taking shortcuts. We believe in doing what is right, not what is easy or expected.
- Earn It: We believe in rolling up our sleeves and not being afraid of hard work. We want to earn the respect of others, the results we deliver, and the praise we receive.
- Make Things Better: We aspire to leave things better than we found them and are always looking for a better way. Great ideas come from anywhere; they come from being curious, passionate, solutions-oriented people who care deeply about what we do.
- Seek Different Perspectives: We believe in embracing difference; the perspective it brings, how it challenges us, how it spurs creativity, and its ability to make us better.
Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.
The anticipated annual base salary range for this position is $85,000–$105,000. Individual compensation within this range is determined based on job-related factors such as experience, skills, level of responsibility, internal equity, and business needs. This range represents the expected base salary for this role and does not include other elements of SALT/The Kitchen’s total rewards program.