Lead, Brand Media
Scout Motors · Charlotte · $140,000–$170,000 (stated in the posting)
Here at Scout Motors, we're carrying forward the heritage of one of the most iconic American vehicles in history. A vehicle dating back to 1960. One that forged the path for future generations of rugged SUVs and trucks and will do so once again.
But Scout is more than just a brand, it’s a legacy steeped in a culture of exploration, caretaking, and hard work.
The Scout brand is all about respect. Respect for the past and the future by taking an iconic American brand that hasn’t been around for a while, electrifying it, digitizing it, and loading it with American innovation. Respect for communities by creating a company that stands for its people and its customers. Respect for both work and play, with vehicles that are equally at home at a camp site, a job site, or on a Tuesday commute. And respect for our customers by developing two powertrains that meet their requirements — an all-electric powertrain as well as the Harvester™ range extender powertrain which includes a built-in gas-powered generator with an estimated 500 miles of combined range.
At Scout Motors, we empower our talented, inclusive, and entrepreneurial teams to innovate. What makes a Scout employee? Someone who is a visionary and a leader, who seeks new paths and shares lessons learned. A knowledgeable doer who collaborates across the company to build better. A go-getter with unrivaled passion.
Join us at Scout Motors and be part of shaping the future of transportation. If you're ready to drive change and make history, apply now!
Overview
Scout Motors is seeking a strategic and data-driven Lead, Brand Media to lead the planning, execution, and optimization of our paid media investments while shaping the development and tactical extensions of owned and emerging channels.
As the steward and subject-matter expert for Scout’s audience investment strategy, this role will translate brand and business objectives into audience-first media strategies that build awareness, accelerate consideration, and strengthen long-term brand equity. Working with a high degree of independence across internal stakeholders and agency partners, the Lead, Brand Media will direct media planning, channel strategy, audience targeting, investment allocation, measurement, and optimization, exercising independent judgment on significant and unique media opportunities, tradeoffs, and risks that may affect the broader Brand function.
The ideal candidate combines strong brand-building instincts with analytical rigor, understands the evolving media landscape, and can balance long-term brand growth with measurable performance outcomes.
What you’ll do
Become part of an iconic brand that is set to revolutionize the electric pick-up truck & rugged SUV marketplace by achieving the following:
- Develop annual and campaign-specific media strategies that contribute to Brand and company objectives, including recommendations on priorities, investment choices, and measures of success.
- Define target audience, channel, and investment strategies across the consumer journey, evaluating market dynamics, audience behavior, brand considerations, and other intangible factors.
- Lead media planning, budget allocation, optimization, and performance reviews across paid media channels, exercising independent judgment to resolve significant investment and performance issues.
- Coordinate across Brand, Creative, Communications, Commercial, Digital Marketing, CRM, and Analytics teams to drive proactive integrated planning, convey advanced media information, and align diverse stakeholders.
- Direct agency partners in translating business and brand objectives into actionable media plans, setting strategic direction and ensuring strong execution and accountability.
- Establish measurement frameworks, KPIs, and decision principles in partnership with Analytics and agency teams to evaluate media effectiveness and guide future investment decisions.
- Translate campaign, audience, competitive, and market insights into decision-ready recommendations; present and influence senior stakeholders on complex media tradeoffs.
- Evaluate emerging channels, partner capabilities, and audience opportunities; recommend where Scout should test, scale, or redirect investment.
- Champion an enterprise-minded testing and optimization agenda across audiences, channels, creative, and media investments, and apply learnings to future brand-media strategy.
Location & Travel Expectations:
- This role will be based out of the Scout Motors corporate headquarters in Charlotte, NC.
- Requires 4–5 days per week in the office, with regular in-person collaboration, meetings, and partner workshops.
- Requires approximately 10–20% domestic travel to support events, workshops, and brand meetings throughout the United States. Valid driver's license required.
- Requires occasional travel to the Scout Motors Innovation Center in Novi, Michigan, the Scout Motors Production Center in Blythewood, South Carolina, and other event locations as business needs require.
What you’ll bring
We expect all Scout employees to have integrity, curiosity, resourcefulness, and strive to exhibit a positive attitude, as well as a growth mindset. You’ll be comfortable with change and flexible in a fast-paced, high-growth environment. You’ll take a collaborative approach to achieve ambitious goals. Here's what else you'll bring:
- A bachelor’s degree in marketing, Advertising, Communications, Business Management, or a related field preferred, or equivalent professional experience.
- 12–15 years of experience in media planning, media strategy, integrated marketing, brand marketing, or related disciplines, including experience working with or within media agencies.
- Recognized subject-matter expertise in brand media strategy, with experience directing media agencies and external partners, setting strategic direction, and driving accountability without relying on formal people-management authority.
- Demonstrated experience developing and executing full-funnel marketing strategies that connect brand-building initiatives to measurable business outcomes.
- Proven ability to independently evaluate significant brand, audience, channel, and investment tradeoffs while balancing long-term brand-building and near-term performance objectives.
- Experience coordinating across Analytics, CRM, Brand, Creative, Communications, Commercial, and other business stakeholders to connect media investment to consumer and commercial outcomes.
- Strong understanding of brand and performance marketing principles with experience balancing long-term brand investment and near-term business objectives..
- Experience with audience planning, segmentation, targeting, and channel strategy.
- Strong understanding of media measurement, attribution, brand health tracking, and reporting.
- Strong analytical, communication, and executive presentation skills, with the ability to convey advanced information and make decision-ready recommendations.,.
- Demonstrated ability to persuade diverse stakeholders, operate with a high degree of independence, and lead cross-functional work in a fast-paced, high-growth environment.
- Proficiency in Microsoft 365 applications.
Preferred Qualifications
- Automotive, lifestyle, outdoor, premium consumer goods, or challenger-brand experience.
- Experience launching new products, brands, or categories.
- Experience managing multimillion-dollar media budgets.
- Understanding of first-party data and evolving privacy frameworks.
- Experience with marketing mix modeling (MMM), attribution, incrementality testing, or advanced media measurement approaches.
- Familiarity with media and marketing platforms and tools such as Nielsen, Kantar, Meta Ads Manager, Google Ads, The Trade Desk, and Salesforce Marketing Cloud.
What you'll gain
The benefits of joining Scout include the chance to build products and a company from the ground up. This is a chance to create something new and lasting – with an iconic brand at its foundation. In addition, Scout provides competitive compensation and benefits to support your physical, mental, and financial wellbeing. Program specifics are detailed in company policies and employee benefit guides, select highlights:
- Competitive insurance including:
- Medical, dental, vision and income protection plans
- 401(k) program with:
- An employer match and immediate vesting
- Generous Paid Time Off including:
- 20 days planned PTO, as accrued
- 40 hours of unplanned PTO and 14 company or floating holidays, annually
- Up to 16 weeks of paid parental leave for biological and adoptive parents of all genders
- Paid leave for circumstances related to bereavement, jury duty, voting time, or military leave
Pay Transparency
This is a full-time, exempt position eligible to receive a base salary and to participate in an annual performance bonus program. Final salary offered will be determined based on factors including but not limited to the candidate's skills and experience. The annual performance bonus program is preset and not candidate dependent.
Initial base salary range = $140,000.00 - $170,000.00
Internal leveling code: IC7
Notice to applicants:
- To be considered for career opportunities at Scout Motors, applicants must be 18 years of age or older.
- Residing in San Francisco: Pursuant to the San Francisco Fair Chance Ordinance, Scout Motors will consider for employment qualified applicants with arrest and conviction records.
- Residing in Los Angeles: Scout Motors will consider for employment qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring Ordinance.
- Residing in New York City: This role is not eligible for remote work in New York City.
Equal Opportunity
Scout Motors is committed to employing a diverse workforce and is proud to be an Equal Opportunity Employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, disability, pregnancy, or any other characteristics protected by law. Scout Motors is committed to compliance with all applicable fair employment practice laws. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact ScoutAccommodations@scoutmotors.com.