Clinical Application Specialist (Ultrasound) - Samsung Healthcare
Samsung Electronics America · Kuala Lumpur
Position Summary
1. Contribute to expanding the product's market coverage by setting up a product line-up operation plan.2. Contribute to maximizing sales and minimizing loss by managing product lifecycle and developing pricing strategy to meet the target sales for the product.
Role and Responsibilities
1. Market Intelligence & Analysis
- Conduct market dynamics, end-user, competitor, and product comparison analyses to identify market opportunities and business growth potential.
- Gather customer insights and conduct customer needs assessments and surveys to support marketing strategies and product development.
- Monitor market trends, competitive activities, and industry developments to recommend appropriate business strategies.
- Clinical knowledge in ultrasound modalities (Obstetric, Gynecological, Musculoskeletal, General Imaging).
2. Product Management & Marketing Strategy
- Manage the product lifecycle, including product registration, product positioning, pricing analysis, and strategic planning.
- Plan and execute product launches, marketing campaigns, and product support initiatives for key projects.
- Manage the e-Catalogue (e-Cat) business through government online procurement platforms.
- Develop product marketing strategies and ensure effective product communication and market positioning.
3. KOL & Hospital Reference Site Management
- Develop and maintain relationships with Key Opinion Leaders (KOLs), healthcare professionals, and key hospital stakeholders.
- Identify and develop hospital reference sites to strengthen product credibility and market acceptance.
- Drive clinical breakthroughs and support the development of strategic reference accounts.
- Develop engagement plans to maintain existing relationships and expand new clinical opportunities.
4. Marketing & Promotional Activities
- Plan, organize, and implement marketing activities, including seminars, workshops, conferences, and other promotional initiatives.
- Develop and manage relationships with academic societies and relevant professional organizations.
- Coordinate and monitor distributor marketing activities to ensure alignment with business and marketing objectives.
- Manage marketing budgets, track expenditure, and evaluate the effectiveness of marketing initiatives.
5. Clinical & Technical Support
- Provide pre-sales and post-sales clinical support, including product demonstrations, presentations, customer training, and refresher training.
- Support key projects by providing clinical expertise, product knowledge, and technical guidance.
- Work closely with sales teams, distributors, and relevant stakeholders to address customer requirements and strengthen customer confidence.
- Support customer adoption and effective utilization of products through continuous clinical engagement.
6. Training & Professional Development
- Develop and implement internal and external training systems to enhance product knowledge, clinical competency, technical capabilities, and marketing skills.
- Conduct training programs for employees, distributors, and customers to strengthen product understanding and application.
- Identify competency gaps and develop structured training plans to improve overall team effectiveness.
7. CAS Team & Resource Coordination
- Coordinate and manage the CAS team's schedule and resource allocation to ensure effective clinical support and marketing execution.
- Manage the arrangement, availability, and utilization of Samsung demonstration units and other demonstration resources.
- Coordinate clinical demonstrations, customer engagements, and marketing activities to ensure timely and effective execution.
Job Requirements
- Bachelor Degree in Sonography with minimum 7 years of experience in ultrasound field.
- Experience in clinical application, marketing or KOL engagement roles.
- Background in conducting training or clinical education in hospitals.
- Preferred experience in working with multinational medical device companies.
- Fluent in English, and Bahasa Malaysia is a must.
Skills and Qualifications
Skillset & Knowledge
- Clinical knowledge in ultrasound modalities (OB/GYN, MSK, General Imaging)
- Fluent in English
- Excellent interpersonal skills to establish productive client relationship
- Ability to engage professionally with doctors, hospital staff, and partners
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