Senior Director, Growth and Demand, AEM
Thomson Reuters · Singapore
Job Description
Thomson Reuters™ helps legal, tax, trade and compliance professionals make decisions they can trust. Its AI assistant, CoCounsel, is used by more than one million professionals in over 100 countries. TR is seeking an AI-first marketing leader to build a scalable growth engine across Australia, New Zealand, Japan, Korea, Greater China, India, Southeast Asia, and the Middle East and North Africa, and turn it into revenue. If you’d rather build than inherit, this role is for you.
You’ll lead TR’s regional growth and demand COE, which runs integrated, audience-led marketing from brand to demand to revenue. You’ll own the region’s marketing pipeline target and report to the Vice President, Marketing, Asia and Emerging Markets. You’ll build the playbooks and automation every market uses, turn a fast-moving regulatory landscape into sustained demand, and use shared global platforms while bringing regional insight into local and global campaigns. You’ll also have distinctive assets: TR’s legal community and events platform across Asia, and Synergy customer events.
Key Responsibilities
In this opportunity as Senior Director, Growth and Demand, you will be focusing on:
- Build and lead the growth and demand team, set priorities, resolve competing business and market needs, and manage the regional marketing budget, agencies and partners.
- Own the marketing pipeline target: sourced, influenced and accelerated pipeline from new customers. Agree a trusted definition with sales and global marketing operations, and track it by market from first touch to closed-won.
- Set the regional brand-to-demand strategy with segment and sales leaders, turning customer insight, propositions and sales plans into scalable programs and agreeing where each will create the most pipeline.
- Lead the demand marketing team to design programs around the region’s buying committees: general counsel and legal operations leaders, heads of tax and finance, and compliance and trade teams.
- Run an always-on, full-funnel engine across content, paid, owned and social channels, including WeChat and KakaoTalk, on a continuous test-and-learn cadence. Field marketing activates it through accounts, sales, business development, partners and events.
- Extend reach through partners with packaged, broad-based campaigns they can run with customers
- Lead account-based marketing for Enterprise customers, designing the 1:1 and 1:few playbooks field marketing activates with sales, measured on revenue rather than activity.
- Oversee performance marketing and regional websites, holding every channel to pipeline and cost per opportunity, and work with global digital experts to strengthen visibility in search and AI-generated answers, including Naver and Baidu.
- Use research, behavioural data, win/loss analysis and sales insight to sharpen audiences and messaging, measure what works, and shift effort and budget accordingly.
- Make the team AI-first across insight, content, localisation, personalisation, campaign build and reporting, and lead regional marketing operations, working with global marketing operations, to build the data, automation and measurement foundations the region needs.
Required Qualifications
You are a fit for the role of Senior Director, Growth and Demand if your background includes:
- You’re customer-obsessed: you start with insight, translate research and data into a clear view of buyer needs, and can show how that insight improved results.
- You’re data-driven: you decide on evidence, measure what matters, test and learn, and stop what doesn’t work.
- You’ve built and scaled a centralised demand or growth marketing function across multiple markets, ideally in Asia or emerging markets, including building or transforming a team.
- You’ve led integrated, audience-led programs with segment, product marketing and sales leaders, scaled them across markets and partners, and managed marketing to a pipeline target using funnel economics.
- You’re AI-first: you’ve used AI to transform how campaigns are created and run, and you’re fluent in modern marketing technology, including 6sense, Eloqua, Salesforce and Power BI.
- You lead through others, bringing out the best in senior leaders and aligning stakeholders without adding bureaucracy.
- You thrive without a set playbook and work effectively in a global, matrixed company, using shared platforms and bringing regional insight into global strategy.
Preferred Qualifications
- Experience in legal, tax or other regulated professional markets, or in marketing a platform rather than a single product. The industry can be learned; craft, regional expertise and AI curiosity matter most.
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What’s in it For You?
- Hybrid Work Model: We’ve adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.
- Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
- Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
- Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
- Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
- Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
- Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
About Us
Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.
We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.
As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.
We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here.
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