Luxury Sales Manager MEA

Treasury Wine Estates · Dubai

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About us 

Treasury Wine Estates (TWE) is one of the world’s leading wine companies. At TWE we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.  

At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world’s desirable luxury wine company – known for the experiences we create for our consumers, customers, partners, suppliers and our people. 

To learn more about our purpose and our renowned portfolio of global brands, click here.  

About the role

The Luxury Sales Manager Middle East & Africa is responsible for the development and execution of our luxury sales across the MEA region. 

The role will have a primary focus on the UAE market, with targets to further grow distribution and sales in luxury On Trade accounts and Fine Wine retail. 

The Luxury Sales Manager will be the ‘Face of the Brand’ within the On Trade – developing relationships with the top sommeliers and relevant F+B stakeholders, as well as conducting trainings/masterclasses in order to further develop brand knowledge and drive depletions.

• Priority focus in relationship management and ensure delivery of exceptional customer service, from recruitment and acquisition, through to the development and retention of the Luxury and High Net Worth clients 
• Responsible to grow and nurture high potential corporate, luxury brands and fine wine retailers’ partnerships while activating and building opportunities to grow the luxury portfolio 
• Develop and execute strategies to increase sales and distribution of Penfolds portfolio in on-premise locations.
• Build and maintain relationships with key decision-makers at restaurants, bars, and hotels to secure Penfolds listings
• Negotiate contracts and agreements with on-premise accounts, ensuring favourable terms for both parties
• Develop engagement plans and sales strategies to enhance awareness and experiences with our luxury portfolio 
• Host tastings and consumer experiences to unlock opportunities with new and existing partnerships 

• Development of high net worth consumer engagement and sales plan – deliver sales to target

• Plan and execute promotional activities, tastings, and events at on-premise locations to drive brand awareness and sales.

• Collaborate with marketing teams to develop promotional materials and event activations tailored to the on-premise channel 

• Host tastings/trainings on site and virtually

• Host “money can’t buy” wine events, 

• Develop fine wine relationship with High Net Worth consumers 

• Achieve agreed growth targets through effective leadership of sales and indirectly cross functional teams. 

• Lead customer relationship management for all strategic accounts.  Working with Business Managers to identify opportunities and implement strategies (internally and externally).

• Work closely with the marketing team to ensure best in class execution, and significantly ramp up our in-store availability and presence across the UAE market and use shopper insights where relevant to drive category captaincy with fine wine customers

• Manage and develop relationships with senior level account contacts. 

• Build and maintain strong, lasting relationships with Penfolds’ strategic customers and stakeholders across wine industry and organisations.  

About you

• Degree or diploma in Business, Economics or similar discipline, or equivalent

• WSET 3 or higher

• Experience in FMCG, preferably in the wine industry

• Drive for results

• Building strong relationships, good collaborator

• High standards of commercial excellence and commitment to deliver results 

• Proven experience of private clientele management

• Passionate for fine wine and spirits, keen to build expertise and pursue knowledge of the category 

• Strong interpersonal communication and negotiation skills; excellent written and verbal communications are key priorities 

• A proven track record of performance and delivery

Why you’ll love it here: 

• Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE. 

• We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development.

• Enjoy the world’s most desirable wines through our generous employee product allowance 

• 20 days annual leave, medical insurance, quarterly wine allowance 

• Plus, you’ll get an extra day off each year with your “TWEforME Day” – a day to spend however you choose!

We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives. To find out more, click here. 

It takes all varietals! 

At TWE, we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products. 

All qualified applicants will be considered for employment regardless of age, race, colour, religion, gender identity, national origin, or disability. If you require any assistance to be included in our process, please contact recruitment@tweglobal.com, quoting the job title and reference number.   

How to apply 

We do move quickly at TWE and continually review applications, so if you don’t want to miss out, apply today. 

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