Intern, Content Analytics, Italy
WPP Media · Milan
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Role Summary and Impact
WPP Media is looking for a curious and analytical intern to join the Content Analytics team, supporting the analysis of digital content performance and social media conversations for leading global brands.
The intern will work alongside analysts and strategists to collect, analyze and interpret digital and social data, leveraging AI-driven platforms such as WPP Open to enhance data exploration, insight generation and reporting. The role will contribute to transforming data into actionable insights for marketing, content and communication strategies, combining analytics, consumer understanding and AI-enabled tools.
You will gain hands-on experience in digital analytics and content intelligence, exposure to global brands and multi-market digital strategies, training on social listening platforms, data analysis tools and reporting methodologies, opportunity to work in an international, fast-paced media and marketing environment.
Activities
- Content & Social Performance Analysis
Support the analysis of digital and social media performance, monitoring key metrics such as engagement, reach, views, conversation volume and sentiment across different platforms. - Content Insights & Trend Identification
Analyze content performance to identify top-performing formats, narratives and emerging trends, providing insights to support content optimization and strategy. - Web Listening & Consumer Insights
Assist in the analysis of online conversations, consumer sentiment and emerging topics across social media, forums, blogs and news platforms. - Reporting & Data Visualization
Support the creation of reports, dashboards and presentations, integrating insights generated through both traditional analytics tools and AI-enabled platforms. - Competitive & Market Analysis
Conduct benchmark analyses to understand brand positioning, content strategies and digital performance compared to competitors. - Collaboration with Strategy & Client Teams
Work closely with data analysts, strategists and account teams to support data-driven storytelling and campaign evaluation.
Skills and Experience
- Bachelor’s or Master’s degree in Marketing, Communication, Economics, Data Analytics, Statistics or related fields
- Strong interest in digital marketing, social media and data analysis
- Familiarity with major social platforms (Instagram, TikTok, YouTube, Facebook, X, etc.) and their metrics
- Basic knowledge of data analysis tools (Excel, Google Sheets); experience with Power BI, Tableau or similar tools is a plus
- Curiosity for digital trends, online communities and content performance
- Strong analytical mindset and attention to detail
- Ability to synthesize data into clear insights
- Good communication and presentation skills
- Fluent English
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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