Brand Manager
Reckitt
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- Brand Manager
- City: Bangkok
- We are Reckitt
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Marketing
- Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.
- Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.
- With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.
- With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.
About the role
The Brand Manager is responsible for the development of assigned brands through the achievement of specific growth objectives. The role requires from the holder to develop a brand vision, plan the market strategy for the brand, and implement any brand plans for the organization that can be executed. S/he is responsible for the overall performance of the brand.
The Brand Manager reports and supports the Marketing Manager. S/he plays a key role in supporting the development of the overall category strategy. S/he interacts, internally, with the Sales, Supply and Finance functions. Externally, the role holder interacts with the Advertising, Media Research and Design agencies.
Your responsibilities
In summary, you'll:
- Drive financial growth and deliver annual brand plan objectives for assigned brands and segments.
- Achieve market share, penetration, loyalty, and consumption targets using Nielsen and market data.
- Lead NPD and EPD projects from concept to launch, including business cases, consumer insights, pricing, and execution.
- Drive portfolio growth through pricing, assortment, channel strategy, and gap identification.
- Develop and execute brand strategies to strengthen equity and achieve business objectives.
- Monitor market trends and competitors to identify opportunities, risks, and strategic actions.
- Lead brand activity planning and ensure flawless execution through stakeholder and agency management.
- Manage integrated marketing campaigns, including creative development, media planning, production, and performance evaluation.
- Develop consumer promotions and channel initiatives to drive penetration, consumption, and share growth.
- Optimize marketing investments across media, promotions, and activations to maximize ROI.
- Generate consumer and market insights to support innovation, brand development, and growth.
- Maintain brand and competitor communication archives and marketing assets.
- Coach and develop Assistant Brand Managers and Graduate Trainees in brand management, consumer insights, P&L ownership, media planning, and budget management.
- The experience we're looking for
- Minimum Bachelor degree in Sales & Marketing. MBA in Sales / Marketing is preferred.
- Minimum 4-5 Years of experience in Sales, must be able to demonstrate outstanding marketing skills and potential, developed within an FMCG environment
- Thorough knowledge of the sales process and has a strong commercial awareness
- Track record of delivery, goal oriented, sets clear priorities and meets deadlines
- The skills for success
- Positive, initiative driven and motivating influence, sets good examples, is a natural leader
- Result oriented, entrepreneurial and self-motivating
- Good planning and organisational ability
- Strong commercial awareness with an international outlook
- Ambitious and flexible.
- High level of communication ability and presentation skills
- Strong analytical skills: ability to define problems, collect details data, analyse and interpret results and recommend changes and improvements
- Good financial skills and P&L understanding
- Ability to understand and work within the framework of the overall company strategy and also relevant customer insights.
- Resilient and able to perform under pressure
- What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
Equality
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pre