Product Manager - Cross Sell Shenzhen, China Regular Product Management 2026.10.21

Traveloka

Join Traveloka and channel your passion into a rewarding career Product Manager - Cross SellJob Posting Date2026.10.21Job TypeRegularTeamProduct ManagementLocationShenzhen, ChinaApply NowAbout TravelokaTraveloka is Southeast Asia’s leading all-in-one travel platform connecting millions globally with trusted, world-class experiences. With over 140 million app downloads and more than 40 million monthly active users, Traveloka stands as one of the most popular travel apps in the region.

Job DescriptionJob ID: MJ000414About the RoleTraveloka is seeking a Product Manager – Cross Sell for Pre-Booking & Nudges to help travellers discover and book relevant products and services throughout their trip journey across mobile and web platforms. You will own two connected domains:

Pre-Booking Cross Sell, which surfaces complementary offers during booking, and Cross Sell Nudges, which reconnects with travellers through timely, personalised communication before and after booking. This is an independent individual contributor role with end-to-end ownership of strategy, roadmap, and outcomes. You will bring clarity to a complex portfolio, balance commercial opportunities with customer relevance and trust, and partner with the Cross Sell Product Lead to shape the broader Cross Sell direction.

Key Responsibilities

Strategic Roadmap Ownership: Define and execute the strategy and prioritised roadmap for Pre-Booking Cross Sell and Nudges, translating ambiguous requests into clear customer problems and measurable product opportunities. Pre-Booking Experience Optimisation:

Improve the decision logic and experiences that surface complementary products during booking, balancing offer relevance, commercial value, usability, and primary booking conversion. Cross Sell Nudges: Develop engagement across push notifications, email, WhatsApp, My Inbox, and in-app placements.

Optimise audience selection, timing, sequencing, frequency, suppression, content, and destination experiences to support trip completion. End-to-End Execution: Lead discovery, prioritisation, product definition, delivery, launch, and continuous improvement in partnership with Engineering, Design, Data, Martech, Marketing, and other product verticals.

Data-Driven Decision Making: Establish success metrics, instrumentation, A/B experiments, and customer experience guardrails to measure incremental impact and distinguish genuine improvements from traffic or attribution effects. Stakeholder Alignment & Innovation:

Resolve dependencies, influence partners without formal authority, and contribute to broader Cross Sell priorities. Apply AI thoughtfully to improve research, analysis, prototyping, and communication. Requirements & QualificationsAt least 5 years of product management experience, with independent ownership of a meaningful consumer product, platform, or domain.

Proven ability to structure ambiguous problems and drive initiatives from strategy through delivery, measurement, and iteration. Sound product judgment, balancing customer needs, commercial outcomes, technical feasibility, operational complexity, and long-term trust. Experience using customer research, product analytics, and experimentation to guide decisions and evaluate outcomes.

Ability to work effectively with Engineering and Data partners on decision logic, instrumentation, dependencies, failure cases, and system trade-offs. Strong stakeholder management with demonstrated accountability for results. Preferred QualificationsExperience in consumer technology, ecommerce, travel, marketplaces, fintech, or another large digital product environment.

Background in cross sell, recommendations, personalisation, lifecycle engagement, or consumer growth. Familiarity with rules engines, decision systems, experimentation platforms, or multichannel communication. Experience across mobile app, mobile web, and desktop web within a matrix organisation.

Proficiency with analytics tools such as SQL, Amplitude, Tableau, or similar platforms. At Traveloka, we firmly believe in equal opportunities for all because diversity drives creativity and excellence. We encourage individuals from diverse backgrounds to apply for opportunities with us.

Our hiring decisions are based on qualifications and merit in accordance with a fair and transparent process, regardless of race, ethnicity, religion, sex, gender identity, sexual orientation, age, marital status, disability, military service, or any other aspect of diversity. Join us in our mission to transform the travel industry and embrace the values that drive us to innovate and serve customers worldwide. Be advised that Traveloka maintains a structured recruitment process and does not entertain unsolicited resumes from recruiting agencies.

Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement or referral fees in the event that Traveloka eventually employs such candidate. Hence, we will not assume responsibility for any fees incurred for candidates hired through unrequested resumes. Your adherence to our guidelines is greatly appreciated.

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