Associate Director, Brand Marketing Operations
Amgen · Hyderabad
Career Category
Corporate ServicesJob Description
Position summary
The Associate Director, Brand Marketing Operations will lead the operating model, technology and portfolio management that enable Amgen’s Brand Marketing & Reputation organization to deliver high-quality work with greater speed, consistency, and transparency.
Based in AIN, this role will serve as a central operational partner to a global organization, supporting corporate brand marketing, the Amgen Newsroom, editorial, content and creative services.
Responsibilities
Operating model and portfolio management
- Lead the operating model for shared brand, editorial, content and creative services, including intake, prioritization, resourcing, service levels, governance and decision rights.
- Manage capacity and the portfolio of priority projects, balancing planned work, urgent needs and available resources.
- Oversee the integrated editorial calendar, providing visibility to enterprise moments, Newsroom stories, campaigns, content production, partnerships and other priority activity.
- Establish consistent project-management practices and manage team Project Manager.
- Continuously improve processes to reduce duplication, remove bottlenecks and encourage content reuse across channels, audiences, and markets.
- Ensure consistent and predictable delivery of materials to partners across global Corporate Affairs, including standardizing communications toolkits.
Technology and asset management
- Serve as the Brand Marketing owner for the technology stack that enables the team’s work, including Adobe Workfront, Frontify, Airtable, the digital asset management platform and related workflow, content and AI-enabled tools.
- Set the roadmap for tools, workflows and automation in partnership with Technology, Procurement, Law, Privacy, Security, Human Resources, and external vendors.
- Drive adoption through training, guidance, templates, data standards and change management.
- Establish standards for asset management, including metadata, taxonomy, permissions, version control, reuse and archival.
Measurement and continuous improvement
- Establish reporting on demand, capacity, project status, turnaround time, service-level performance, content reuse and cost.
- Use data and stakeholder feedback to improve planning, resourcing, vendor decisions and the effectiveness of the operating model.
- Identify responsible uses of AI and automation that improve speed, quality and scale while maintaining appropriate governance.
Qualifications
- Bachelor’s degree required; advanced degree preferred.
- 16 to 20 years of experience in marketing, communications or creative operations; digital transformation; program management; or a related field.
- Experience building operating models, shared-service processes, portfolio-management practices and service standards.
- Strong experience with workflow, project-management and digital asset management platforms. Experience with Adobe Workfront, Frontify, Airtable and Adobe tools is preferred.
- Experience leading complex cross-functional programs, managing vendors and budgets, and influencing partners in a global, matrixed organization.
- Strong analytical, communication, change-management and people-leadership skills.