BTL Senior Specialist
Samsung Electronics America · Petaẖ Tiqva
Position Summary
Lead experiential marketing, partner co-marketing, and retail visibility to drive engagement and sales in malls, stores, and immersive physical and digital spaces, with social media as an extension of each activation.Role and Responsibilities
Key responsibilities
- Plan and execute experiential marketing, including launch, customer, partner, and media events, exhibitions, and mall collaborations
- Create immersive branded experiences that integrate online and offline touchpoints and encourage consumer-generated content
- Manage co-marketing with partners, ensuring on-time deployment, brand guideline compliance, and smooth system access (authorizations, NDAs, new users)
- Support retail and sales teams with marketing needs
- Own retail visibility, including strong calls to action, sales floor presence, and location strategy in high-traffic areas
- Drive customer engagement around key product USPs
Skills and Qualifications
Requirements
- Proven experience as an event or experiential activity manager, or in a similar role
- Experience planning marketing activities across offline and online channels, including social media
- Ability to identify and track relevant KPIs
- Excellent verbal and written communication, interpersonal, and presentation skills
- Attention to detail, critical thinking, and problem-solving
- Strong Power Point skills, including presentation storytelling and design
- English- Must
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