Senior Director Brand Performance Support

Hilton · Watford

The Senior Director, Brand Performance Support EMEA, leads the regional Brand Performance Support function and serves as a senior strategic partner to Hilton’s EMEA hotel, franchise, operations, commercial, brand, and owner-facing teams. The role is accountable for translating Hilton brand priorities, performance data, guest insight, standards, systems, and enterprise initiatives into practical support that helps hotels improve performance and deliver consistent guest experience.

The position leads a scalable, insight-led support model across Franchise and Managed hotels, balancing proactive performance improvement with responsive guidance and escalation management. This includes executive stakeholder engagement, consultation and learning programs, digital self-service, content governance, performance forums, and the continued development of tools and processes that make it easier for hotel teams to act. Success requires strong leadership of a multi-layered BPS organization, close cross-functional collaboration, and the ability to convert complex business information into clear priorities and measurable action.

Join an Award-Winning Workplace Culture

At Hilton, we don’t just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we’ve welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality.

Our award-winning culture has earned us repeated recognition on the World’s Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands , and a company-wide commitment to providing the best stay for every guest, we’re setting new standards for the future of travel.

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Shape the future of hotel performance across EMEA. We’re looking for a strategic and inspiring Senior Director to lead Hilton’s Brand Performance Support function, helping hotels turn data, guest insights and brand priorities into measurable results. You’ll lead a high-performing regional team, influence senior stakeholders and drive innovative, scalable solutions that strengthen hotel performance and elevate the guest experience.

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