Go to Market Manager - Harvesting
John Deere · Ormes
Welcome to John Deere, a global leader in manufacturing agricultural, forestry and construction equipment, as well as lawn and turf care equipment. With around 73,500 employees worldwide, we generate total revenue of $39 billion. Join us and help take on the world's greatest challenge: providing food, clothing and infrastructure for 8 billion people.
John Deere is hiring for its Ormes site, which handles Dealer Network Development, Sales Development and Customer Support, a:
GO TO MARKET MANAGER – HARVESTING (F/H)
Major Purpose
Provides strategic planning and market analysis for an assigned major product line to drive fact-based decision-making. Develops and drives execution of the strategic marketing plan to achieve product line objectives for market share and profitability. Defines customer and market requirements and works with Product Line Management Team and other functions to implement machine improvements via the portfolio and product development processes. Supports business analysis and reporting needs for management.
Major Duties
- Develop and/or deliver a plan for significant aspects of a product, service, or marketing area under guidance from senior colleagues.
- Manage brand(s) and coordinate brand support activities, using brand tracking and/or performance analysis to inform future brand activities.
- Assist in achieving brand positioning and contribute ideas to brand plans.
- Support the collection of data and participate in reviews of marketing activities to identify opportunities for improvements.
- Conduct research using primary data sources, and select information needed for the analysis of key themes and trends.
- Plan and deliver small projects or workstreams, using an appropriate project management methodology to give assurance that intended outcomes are achieved.
- Define and deliver products and services that meet customer needs by selecting the best possible approaches available within established systems.
- Monitor all aspects of a product life cycle, including long- and short-term development and marketing. Perform analyses to stay abreast of trends in the marketplace and ensure the product's competitive position.
- Contribute to stakeholder engagement by identifying stakeholders; by finding out their needs, issues, and concerns; and by reacting to these needs, issues, and concerns, arranging meetings and events and drafting supporting materials to promote understanding and commitment.
Skills, Abilities, Knowledge
Action Planning
Planning and Organizing
Policy and procedures
Commercial Acumen
Customer and Market Analysis
Data Collection and Analysis
Computer Skills
Data Control
Brand Management and Development
Verbal Communication
Adaptive Mindset
Analyze Current State/AS-IS State
Assessment
Business Requirements Analysis
Define Future State/TO-BE State
Market Research and Analysis
Policy and Regulation
Products/Services Management and Development
Project Benefits Management
Project Business Acumen
Project Organization and Structure
Project Portfolio Management Methodologies
Project Risk and Issue Management
Project Strategy Creation and Alignment
Requirements Elicitation and Facilitation
Review and Reporting
Social Media Management
Stakeholder Expectation Management
The Go To Market Manager – Harvesting is responsible for developing and executing market tactics that maximise sales performance, customer adoption, and dealer engagement across the John Deere harvesting (Combine, SPFH & Round Baler) portfolio.
Working closely with Product Marketing, Sales, Dealer Development, Training and Regional Product Systems. The role ensures successful product launches, dealer readiness, and effective communication of product value propositions to customers and key stakeholders. The successful candidate will act as the local market expert for the harvesting portfolio, providing insights on customer needs, market trends, and competitive activities, while supporting the growth of the John Deere business through marketing initiatives, dealer engagement, and training development and delivery.
Your Responsibilities:
- Analyse market trends, customer feedback, and competitive activity to identify opportunities for growth and increased market share.
- Develop and execute market-specific go-to-market plans, messaging, and marketing tactics, applying the 80/20 principle of regional content supported by local market customisation.
- Collaborate with branch teams and the order fulfilment team to develop sales objectives, order goals, and key marketing activities.
- Support the planning, coordination, and execution of local and regional Go To Market events, demonstrations, and customer-facing activities.
- Act as the product lead for reference farms and customer showcase activities.
- Serve as the primary point of contact for press enquiries and social media activities related to the harvesting portfolio.
- Support Key Account Management activities through product expertise and market insights.
- Provide local market feedback to Regional Product Specialists (RPS) and Product Management on product performance, customer requirements, and market opportunities.
- Act as the primary sales contact for dealers on harvesting product-related enquiries and opportunities.
What Skills You Need
- Experience in marketing, sales, product support, product management, or a related commercial role.
- Strong project management, organisational, and stakeholder management skills.
- Excellent communication, presentation, and training delivery skills.
- Knowledge of agricultural equipment, harvesting applications, and customer needs.
- Ability to analyse market, customer, and sales data to support decision-making.
- Experience working with dealers and customers in a field-based environment.
- Proficiency in Microsoft Office applications.
- Full driving licence and willingness to travel as required.
What Makes You Stand Out
- Strong understanding of the agricultural industry, harvesting applications, and customer requirements.
- Experience working with dealer networks and go-to-market activities.
- Commercial mindset with a focus on sales growth, market share, and customer success.
- Ability to build relationships and influence stakeholders across teams and regions.
- Experience with product launches, dealer development, and training delivery.
- Knowledge of Precision Agriculture, emerging technologies, and the John Deere product portfolio would be advantageous.
Education
- Ideally, you will have a Bachelor's degree or equivalent experience in Agriculture, Agronomy, Agricultural
- Engineering, Precision Agriculture, Marketing, Business, Technical Support, or a related field.
Through its recruitment policy, our company is committed to diversity, equity, inclusion and the employment of people with disabilities.
Join John Deere, a company founded in 1837 that has built its success on the values of Integrity, Quality, Commitment, Innovation and Humanity!
This position may be compatible with medical restrictions.