Senior Manager, EMEA, ECommerce

Avis Budget Group · Avis Budget House

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Senior Manager, EMEA eCommerce Business Lead

Reports to: VP, Global eCommerce

Location: Bracknell, UK (preferred)

Position Overview:

The Senior Manager, EMEA eCommerce Business Lead owns the day-to-day operation and performance of the eCommerce business across the EMEA region. This role sits at the center of a cross-functional ecosystem — partnering with Marketing, Product, Tech, Revenue Management, and Regional teams — to drive conversion, revenue, and overall digital business health.

This is a hands-on operator role for someone who understands what moves the needle on conversion and revenue, can turn complex data into a clear story that aligns stakeholders, and is comfortable making confident calls in ambiguous situations where perfect data isn't available.

Key Responsibilities:

eCommerce Business Operations:

• Own day-to-day operation of the EMEA eCommerce business, monitoring performance across the full funnel and acting on opportunities and risks in real time

• Serve as the business lead connecting Marketing, Product, Tech, Finance, and Regional teams around a shared view of eCommerce performance and priorities

• Manage the operating cadence for the EMEA eCommerce business, including business performance reviews, issue triage, and prioritization of fixes and enhancements

• Identify and troubleshoot site/funnel issues affecting conversion or revenue, coordinating with Product and Tech teams to resolve them

Conversion & Revenue Growth:

• Develop deep fluency in the core levers driving conversion rate and revenue across the EMEA digital funnel (merchandising, pricing/offers, site experience, checkout, payments, etc.)

• Identify, prioritize, and drive optimization initiatives that directly improve conversion and top-line revenue

• Partner with Product and UX teams on test-and-learn roadmaps (A/B testing, site experience improvements) to continuously improve performance

• Monitor competitive and market dynamics across EMEA markets, adjusting strategy and tactics accordingly

Data Storytelling & Stakeholder Alignment:

• Translate complex eCommerce metrics and KPIs into clear, compelling narratives that inform decision-making at multiple levels of the organization

• Build and present regular performance readouts to the VP, Global eCommerce and cross-functional leadership, connecting data to business implications and recommended actions

• Align cross-functional stakeholders around a shared understanding of performance drivers, trade-offs, and priorities

• Make data accessible and actionable for partners who may not be close to the day-to-day metrics

Decision-Making in Ambiguity:

• Make confident, well-reasoned decisions in fast-moving or ambiguous situations, using data triangulation when complete information isn't available

• Balance speed and rigor — know when a decision needs more analysis versus when to act on the best available signal

• Proactively flag risks and trade-offs to leadership while still moving initiatives forward

Cross-Functional Partnership:

• Act as the primary eCommerce business point of contact for EMEA, representing the region's needs and priorities to global Product, Tech, and Marketing teams

• Partner with Revenue Management on forecasting, performance tracking, and business case development for new initiatives

• Collaborate with global eCommerce peers to share best practices and ensure EMEA strategies align with overall global eCommerce direction

Experience:

• 6+ years in eCommerce, digital business management, or growth/conversion-focused roles, ideally within a regional or multi-market business

• Demonstrated track record of driving measurable improvements in conversion rate and revenue

• Strong analytical skills, with the ability to translate data into clear, actionable narratives for varied audiences, including senior leadership

• Comfort operating with ambiguity and incomplete data; able to triangulate and make sound decisions under time pressure

• Experience partnering cross-functionally with Marketing, Product, Tech, and Finance teams in a matrixed organization

• Strong communication and stakeholder management skills; able to influence without direct authority

• Experience with eCommerce platforms, analytics tools, and testing/optimization frameworks

• Experience in travel, mobility, or a similarly high-consideration, transaction-driven consumer category is a plus

• Based in or willing to relocate to Bracknell, UK preferred

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