Sodastream: Head of Communications
PepsiCo · Kfar Saba
Overview (English)
The Head of Communications, SST is the communications partner for the SST business, responsible for setting and delivering an integrated communications agenda across brand communications, corporate reputation, external and media relations and employee communications. The role translates business priorities into clear narratives, aligns stakeholders across SST, International Beverages, global functions and markets, and ensures disciplined execution across channels and audiences.
Responsibilities (English)
- Develop and deliver integrated communications plans that support SST’s business objectives, corporate reputation, stakeholder engagement and brand priorities.
- Act as the primary communications advisor on business priorities, executive communications, reputation matters, issues and crisis situations.
- Build and protect SST’s reputation through proactive storytelling, media engagement, external communications and disciplined issues management.
- Partner with Marketing on communications strategies for brand launches, campaigns and priority business initiatives.
- Lead employee, organizational and change communications that strengthen engagement, alignment and understanding of business priorities.
- Create clear messaging frameworks, communications materials and toolkits for internal and external audiences.
- Drive alignment across SST, International Beverages, global functions and market teams to ensure consistent messaging and coordinated execution.
- Manage external agencies and communications partners to deliver high-quality, impactful programs.
- Monitor emerging risks and opportunities and provide timely, practical communications guidance to senior stakeholders.
Qualifications (English)
- Approximately 10 years of experience in corporate communications, brand communications and/or PR in a global company, ideally within a consumer, FMCG or similarly complex business.
- Bachelor’s degree in Communications, Public Relations, Marketing or a related field.
- Strong experience working across international markets, cultures and stakeholder groups, with the ability to navigate complex organizational dynamics and build trusted relationships.
- Proven track record of developing and delivering insight-based, creative communications programs that support business objectives, delivered on time and within budget.
- Strong media relations experience, including strategic planning, reputation management, issues management and mitigating negative stories.
- Proven ability to lead communications effectively in high-pressure or crisis situations, while staying calm, focused and able to manage multiple priorities.
- Excellent written and verbal communications skills, with the ability to translate complex messages clearly for different audiences and levels of the organization.
- Collaborative and inclusive leadership style, with the ability to work, network, influence and motivate effectively across teams and geographies.
- Highly responsive, flexible and agile, with strong negotiation, collaboration and stakeholder management skills.
- Passion for developing others, sharing best practices and building communications capability across global and market teams.
- Develop and deliver integrated communications plans that support SST’s business objectives, corporate reputation, stakeholder engagement and brand priorities.
- Act as the primary communications advisor on business priorities, executive communications, reputation matters, issues and crisis situations.
- Build and protect SST’s reputation through proactive storytelling, media engagement, external communications and disciplined issues management.
- Partner with Marketing on communications strategies for brand launches, campaigns and priority business initiatives.
- Lead employee, organizational and change communications that strengthen engagement, alignment and understanding of business priorities.
- Create clear messaging frameworks, communications materials and toolkits for internal and external audiences.
- Drive alignment across SST, International Beverages, global functions and market teams to ensure consistent messaging and coordinated execution.
- Manage external agencies and communications partners to deliver high-quality, impactful programs.
- Monitor emerging risks and opportunities and provide timely, practical communications guidance to senior stakeholders.
- Approximately 10 years of experience in corporate communications, brand communications and/or PR in a global company, ideally within a consumer, FMCG or similarly complex business.
- Bachelor’s degree in Communications, Public Relations, Marketing or a related field.
- Strong experience working across international markets, cultures and stakeholder groups, with the ability to navigate complex organizational dynamics and build trusted relationships.
- Proven track record of developing and delivering insight-based, creative communications programs that support business objectives, delivered on time and within budget.
- Strong media relations experience, including strategic planning, reputation management, issues management and mitigating negative stories.
- Proven ability to lead communications effectively in high-pressure or crisis situations, while staying calm, focused and able to manage multiple priorities.
- Excellent written and verbal communications skills, with the ability to translate complex messages clearly for different audiences and levels of the organization.
- Collaborative and inclusive leadership style, with the ability to work, network, influence and motivate effectively across teams and geographies.
- Highly responsive, flexible and agile, with strong negotiation, collaboration and stakeholder management skills.
- Passion for developing others, sharing best practices and building communications capability across global and market teams.