Sr. Marketing Communications Strategist

Abbott Laboratories · United States · $99,300–$198,700 (stated in the posting)

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.

Job Title

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

Career development with an international company where you can grow the career of which you dream.
Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
An excellent retirement savings plan with high employer contribution
Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

We currently have an opportunity for a Sr. Marketing Communications Strategist in Austin, TX for our CRM Division.

As a global leader in Cardiac Rhythm Technologies, we focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias, or irregular heartbeats.

The Sr. Marketing Communications Strategist is responsible for developing and executing integrated marketing communication strategies that support business objectives, accelerate product adoption, and strengthen customer engagement across healthcare professional and patient audiences. This role translates market insights, customer needs, and business priorities into impactful omnichannel marketing programs that drive awareness, consideration, and adoption.

Working closely with product marketing, sales, digital marketing, clinical, regulatory, legal, and agency partners, develops audience-driven communication strategies, leads campaign planning and execution, and leverages performance analytics to optimize marketing effectiveness. This role serves as a strategic marketing partner while maintaining a strong focus on executional excellence, cross-functional collaboration, and measurable business results.

What You’ll Work On

Key Responsibilities

Strategic Marketing Planning

Develop integrated marketing communication strategies and annual marketing plans aligned with business objectives, market opportunities, and commercial priorities.
Leverage market research, customer insights, competitive intelligence, and performance analytics to identify opportunities and develop actionable marketing recommendations for content development.
Translate customer needs and business priorities into effective communication strategies, messaging frameworks, and campaign plans.
Develop audience segmentation strategies and customer journey frameworks that support engagement, awareness, consideration, and adoption objectives.
Identify emerging market trends, customer needs, and digital engagement opportunities to continuously improve marketing effectiveness and customer experience.

Campaign Development & Execution

Work with the Digital marketing to support the development and execution of omnichannel marketing campaigns across digital, social media, email, web, events, advertising, public relations, and other communication channels.
Support product launches, market development initiatives, and business growth objectives through strategic marketing communications planning and execution.
Ensure marketing programs are aligned with brand standards, messaging strategies, and regulatory requirements.
Partner with cross-functional teams to deliver integrated campaigns that create a consistent and engaging customer experience.

Patient & Customer Engagement

Support the development and execution of compliant patient-focused and direct-to-consumer marketing initiatives designed to increase awareness, education, and engagement.
Develop communication approaches that effectively engage both healthcare professionals and patient audiences while maintaining alignment with business and regulatory requirements.
Collaborate with stakeholders to identify opportunities to enhance customer engagement through personalized and audience-centric marketing programs.
Utilize customer insights and behavioral data to improve targeting, messaging relevance, and customer experiences across marketing channels.

Content Strategy & Development

Lead content strategy development across multiple communication channels and audience segments.
Partner with Product Marketing teams to develop messaging frameworks and content plans that support business priorities, product value propositions, and customer needs.

Partner with internal and external creative resources to develop compelling content that aligns with brand and business objectives.
Ensure content consistency and quality across all customer-facing marketing materials and communication channels.

Performance Measurement & Optimization

Establish campaign objectives, success metrics, and reporting frameworks to evaluate marketing effectiveness.
Monitor campaign performance and utilize insights to recommend optimization opportunities and drive continuous improvement.
Prepare and communicate campaign performance updates, key learnings, and strategic recommendations to stakeholders.

Agency & Cross-Functional Leadership

Manage external agency partners and vendors to ensure delivery of high-quality marketing programs on time and within budget.
Serve as a key marketing communications partner to internal stakeholders, providing strategic consultation and marketing expertise.
Collaborate effectively across marketing, sales, clinical, medical affairs, regulatory, legal, and digital teams to ensure successful program execution.
Lead project teams and influence cross-functional stakeholders to achieve marketing and business objectives.

Financial Management

Manage assigned marketing budgets and ensure effective allocation of resources.
Monitor program expenditures and agency costs to ensure budget compliance and efficient use of marketing investments.

EDUCATION AND EXPERIENCE YOU’LL BRING

Required Experience

Bachelor’s Degree in related field or equivalent combination of education and work experience.
Minimum 5 years of experience in healthcare, life sciences, or technology based products. 2 years minimum of marketing experience preferred.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The base pay for this position is $99,300.00 – $198,700.00. In specific locations, the pay range may vary from the range posted.

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