Area Director of Marketing
IHG · Granada
Your Day to Day
The Area Director of Marketing will be responsible for developing and executing the Resorts' marketing strategy, strengthening brand positioning, driving awareness and engagement, and supporting revenue and business objectives across Rooms, Food & Beverage, Residences, Spa, Meetings & Events, and other experiences.
Working closely with Sales, Revenue Management, Food & Beverage, Rooms, and other operational leaders, you will translate commercial priorities into compelling marketing strategies and campaigns that connect the Resorts with local, regional, and international audiences.
The successful candidate will combine strategic thinking, creativity, commercial acumen, digital expertise, and strong leadership with a genuine passion for luxury hospitality and storytelling.
What We Need from You
Ideally, you'll have some or all of the following competencies and experience we're looking for:
- Proven experience in a Director of Marketing, Head of Marketing, or senior Marketing leadership role, preferably within luxury hospitality.
- Strong experience in hotel, luxury, lifestyle, tourism, or premium consumer marketing.
- Demonstrated ability to develop and execute integrated marketing strategies with measurable commercial outcomes.
- Strong understanding of luxury brand positioning and storytelling.
- Excellent knowledge of digital marketing, social media, content strategy, PR, and communications.
- Proven experience leading marketing teams and managing external agencies and creative partners.
- Strong commercial understanding, with the ability to connect marketing activity to revenue and business performance.
- Excellent communication, presentation, negotiation, and stakeholder-management skills.
- Strong understanding of the local and regional hospitality, tourism, and luxury market is an advantage.
- Creative thinker with strong attention to detail and an ability to translate ideas into effective campaigns.
- Strong analytical skills and the ability to use data to drive marketing decisions.
- Degree in Marketing, Communications, Business, Hospitality Management, or a related discipline is preferred.